(Reuters) -Jif peanut butter maker J.M. Smucker forecast annual profit below estimates on Tuesday, as tariff uncertainty and consecutive price hikes squeeze demand for its dog snacks and sweet baked goods, sending its shares down about 10%.

Packaged food makers have been raising prices to counter higher costs from commodities such as green coffee, which have hurt their sales.

J.M. Smucker is also among companies affected by the Trump administration's ever-shifting tariff policy, which has disrupted businesses and rattled shoppers worldwide.

"The current U.S. tariff impact on green coffee is our largest exposure that we will manage on top of navigating record-high costs for the commodity," CEO Mark Smucker said.

The company purchases about 500 million pounds of green coffee annually, the majority of which is imported from countries such as Brazil and Vietnam, Smucker added.

It expects annual earnings per share between $8.50 and $9.50, compared with analysts' average estimate of $10.26, according to data compiled by LSEG.

The Uncrustables sandwich maker said its fiscal 2026 forecast accounts for the impact of tariffs, changes in consumer behavior and ongoing input inflation.

J.M. Smucker said it will increase prices across its coffee portfolio in the early first and second quarters to cover green coffee commodity inflation as well as tariffs.

"The company's consumption trends appear to be performing relatively well, but that is little solace given what has proven to be at best a poorly timed Hostess Brands acquisition and macro forces weighing on the bottom line," D.A. Davidson analyst Brian Holland said.

J.M. Smucker posted quarterly net sales of $2.14 billion, below estimates of $2.19 billion, hurt by declines in its pet foods, baked snacks as well as frozen handheld and spreads businesses in the U.S.

Net sales in its pet foods segment, which accounts for about 19% of its total revenue, decreased 12.6% from a year ago, while the frozen foods segment dipped 0.2%.

(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Vijay Kishore and Shreya Biswas)