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Walmart is expanding its e-commerce services for sellers using its growing marketplace business.
The retail giant’s marketplace team has joined forces with Cart.com, a provider of e-commerce and logistics solutions designed to help merchants sell and fulfill across channels, to simplify onboarding and develop new capabilities and integrations to help both new and existing sellers grow their sales on the platform.
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Cart.com says Walmart will leverage its new Constellation AI features unveiled last month, which include machine learning algorithms, predictive modeling and generative AI to make selling and listing products on the marketplace more efficient.
In offering multichannel capabilities like auto-syncing, auto-pricing and auto-listing, Cart.com says it aims to help Walmart Marketplace sellers sync inventory across channels, optimize pricing based on channel demand and drive traffic to product listings.
Walmart Marketplace has seen noteworthy growth over the past year, with revenue in the U.S. growing 45 percent in that time. And approximately 30 percent of sellers on the platform use already use the company’s proprietary Walmart Fulfillment Services (WFS), which allow the merchants to store their inventory at the retailer’s fulfillment centers, where employees can pick, pack and ship orders to customers.
Third-party sellers using Cart.com’s multichannel management platform will receive access to special incentives across Walmart Marketplace’s shipping, advertising and re-pricing services.
During 2023, Cart.com reached unicorn status, growing revenue 50 percent and achieving profitability, according to Omair Tariq, company founder and CEO.
Operating 14 omnichannel fulfillment centers nationwide and supporting over 6,000 merchants and 75 million orders per year, Cart.com offers a suite of digitally driven logistics capabilities, enterprise-grade channel and order management software and expert services catered to simplify commerce for middle-market and enterprise companies.
“Cart.com is powering hundreds of millions of dollars in gross merchandise value for our customers through Walmart Marketplace, and that figure keeps growing thanks to our platform capabilities,” said Michael Svatek, chief innovation officer at Cart.com, in a statement. “We’re proud to build on our success to date with Walmart Marketplace, which will be a key driver of both new sellers on Walmart Marketplace and increased sales volume for new and existing sellers.”