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Advertising agency DoubleVerify (DV) reported mixed first quarter results, beating revenue estimates but falling short of expectations on adjusted earnings per share. To delve deeper into these earnings and the broader digital advertising landscape, DoubleVerify CEO Mark Zagorski joins Market Domination Overtime.
Zagorski notes that the online ad market is "in pretty good shape," with areas like connected television and retail media networks contributing to the health of the digital advertising space. Despite the challenges faced in DoubleVerify's first quarter, he observes that "across all the different verticals" of advertising, the company was "relatively healthy." Looking ahead, Zagorski expresses optimism about growth prospects both internationally and domestically, despite a concentration of spending this quarter. He believes this momentum will lead "to a solid year."
When asked about the potential impact of shrinking marketing budgets on margins, Zagorski says: "We're seeing ad spend going to places that are proven to work...Advertisers have no problem spending money and spending marketing budgets on stuff that works."
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This post was written by Angel Smith