Vera Bradley to Sell Pura Vida, Restructure Amid Sales Decline
Vera Bradley to Sell Pura Vida, Restructure Amid Sales Decline · The Wall Street Journal

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Vera Bradley guided for another drop in revenue and said it would sell its Pura Vida business as the company restructures. The quilted bags and accessories maker’s deal to divest Pura Vida, one of two brands in its portfolio, came after it posted a significantly wider loss and lower-than-expected revenue in the fourth quarter. “Our consumer in particular is just stressed right now and that is reflected in our guidance this year,” Chief Executive Jackie Ardrey said.