6 Investment Ideas From Industry Insiders

- By Bram de Haas


Not everybody is an expert in everything. You are not going to be good at valuing everything. You have to concentrate on what your own particular circle of competence is.

-Bruce Greenwald, Columbia University, CSInvesting





Use your specialized knowledge to home in on stocks you can analyze, study them and then decide if they're worth owning. The best way to invest is to look at companies competing in the field where you work. Someone with deep restaurant-industry experience would have predicted the success of Panera Bread Co. and Chipotle Mexican Grill Inc., he says: "If you're in the steel industry and it ever turns around, you'll see it before I do."

Peter Lynch, Marketwatch



Image: source

Trying to adopt the teachings of great investors and investment writers I sourced great ideas from small and medium businessowners. I asked them for ideas on publicly traded companies in their space. Companies they admired or expected to do better than most people think they will. They came up with a total of six surprising and not-so-surprising names. To put their respective valuations into perspective: The S&P 500 is trading about 20x forward earnings but with a much lower expected growth rate compared to this group.

1. WebMD (WBMD)


Now is a good time to be in healthcare. Consumers go online to take charge of their own health and that's great for companies like ourselves but also WebMD. They have an established brand, important in health information, and website while also having the answers to the questions healthcare consumers are looking for.

-Matt Behnke, President, Orhotic shop



WebMD trades at a forward P/E of 28.6x, a Price/Book value of 4.4x, a Price/Sales multiple of 4.2x and a Price/Cash Flow multiple of 17.2x.

It does sport a highly optimized balance sheet and at an interest coverage ratio of just 6.3x and a leverage ratio of 3.65 which makes it a very aggressive play. Over the past ten years the growth has been there with operating income increasing by an annualized 60%+ per year.

2. Home Depot (HD)


Residential construction is really taking off again. People are much more active looking for flooring and other home improvements. Home Depot is the 800 pound Gorilla in the space and profits across a broad product lineup. In the past they were sometimes expanding to questionable locations but today it is really well run.

-Johnny Carpet of Dallas Flooring Warehouse