Acquisition of Upstart Oat Milk Brand SMPL Oats is Double Down on In-House Brands and Vertical Growth Strategy for Vegano Foods

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Vancouver, British Columbia--(Newsfile Corp. - April 4, 2022) - Vegano Foods Inc. (CSE: VAGN) (OTC PINK: VAGNF) (the "Company") is pleased to announce that it has a definitive agreement (the "Agreement") among the Company, 1355441 BC Ltd., a wholly owned subsidiary of the Company ("Subco") and Smpl Oats Ltd. ("SMPL"), under which the Company will all of the outstanding shares of privately held SMPL (the "SMPL Shares"), in consideration for approximately $3.0 million of Vegano common shares (the "Vegano Shares").

SMPL creates innovative Oat Milk that is dairy-free, gluten free, nut-free and plant based. Operating in the global plant-based beverage market, which is expected to grow to US$22.78 billion by 2027, exhibiting a compounded annual growth rate of 8%[1], the brand soft launched its premium and nutritious oat milk in late 2021.

During its first full year of operations, Vegano Foods stocked its pristine-digital marketplace with some of the world's best and healthiest brands and products including CHIWIS, LEVEL GROUND, PRANA and MADE GOOD. The acquisition of SMPL Oats is the companies first, and it marks a critical milestone in the development of a vertical distribution model that can scale opportunities on its unique plant-based foods Shopify (TSE: SHOP) marketplace. In the same way that Amazon (NASDAQ: AMZN) used its marketplace to choose which brands to bring in house under its Amazon Basics program, Vegano intends to purchase and make investments into brands consumers are seeking out on its platform.

Additionally, to continue its forward momentum, Vegano Foods will re-focus and maximize the performance of capital through its other in-house branded products such as its Greens Blend and Protein Powder drink mixes - products that work seamlessly with SMPL while driving increase carts size and recurring purchases.

This combination of in-house owned products, efficient supply chain of best-in-class health foods and seamless shopping and delivery experience aims to position Vegano for category dominance and deliver long-term shareholder growth.

Says Vegano CEO Conor Power, "The initial success of SMPL Oats, our aligned mission to help Canadians build healthy eating habits and live a more health-conscious life and strong industry tails winds make this acquisition a perfect fit for shareholders and customers of our burgeoning marketplace."

Plant-based Food & Beverage Market

The Plant Based Foods Association defines plant based as "food and beverages made from plants that contain no animal derived ingredients".[2]