AMTD Opens the World’s 1st L'OFFICIEL COFFEE

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PARIS & NEW YORK & SINGAPORE, April 22, 2025--(BUSINESS WIRE)--AMTD Group Inc. ("AMTD" or the "Group"), alongside The Generation Essentials Group ("TGE"), a subsidiary of the Group under AMTD Digital, jointly announce that L'OFFICIEL, the global fashion media that has been influencing fashion, art, and culture for over 100 years, opens the world’s first L'OFFICIEL COFFEE on April 15, 2025, in Omotesando, Tokyo.

The launch party for L'OFFICIEL COFFEE was a resounding success, warmly embraced by celebrities and well-attended by local influencers. Among the notable attendees was global celebrity Jackson Wang, who has built a thriving career that seamlessly blends music, fashion, and creative entrepreneurship, boasting over 30 million followers each on both Instagram and Weibo. Jackson not only participated in the launch party but also interactively engaged with a large group of his fans surrounding the L’OFFICIEL COFFEE venue, contributing to the vibrant atmosphere. He shared L'OFFICIEL COFFEE and other products with fans on the launch day, allowing them to experience the exceptional quality of L'OFFICIEL COFFEE products firsthand.

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A Three-Story Concept Space Expressing L'OFFICIEL's Aesthetics Through Coffee

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Located in a stylish three-story building in Omotesando and designed by acclaimed architect Keiji Ashizawa, the space reflects L’OFFICIEL’s refined aesthetic — marrying minimalist sophistication with rich material textures.

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A Specially Designed L’OFFICIEL COFFEE Menu Where Fashion Sense and Casual Luxury Coexist

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The menu features a diverse selection of beverages focused on carefully curated specialty coffees from around the globe. In addition to visually stunning and flavourful sweets, it also includes high-quality food options, including a truffle dish and caviar. This provides a new café experience that blends sensibility with aesthetic appreciation.

As a new lifestyle destination where fashion and culture intersect, L'OFFICIEL COFFEE allows visitors to experience a unique sense beginning in Omotesando, with plans for a global rollout.

L'OFFICIEL COFFEE Overview

About L’OFFICIEL

L’Officiel (www.lofficiel.com) is a global leading media company with a century-long brand legacy, based in Paris since 1921. Present in over 30 countries globally, L’Officiel is recognized as a leading luxury and fashion media brand, serving as an international reference for French style and pioneering in fashion, beauty, lifestyle, and contemporary society.