Auto Trader has reported that nearly 10,000 retailer sites have utilised its AI-powered Co-Driver tools since their launch to enhance performance.

Designed to optimise vehicle listings, the tools are accessible via Auto Trader Portal accounts or Auto Trader Connect, which integrates seamlessly with retailers’ preferred systems.

Co-Driver was introduced in November 2024 with Smart Image Management, the first of several AI innovations powered by Auto Trader Intelligence.

The platform draws on more than 80 million cross-platform visits, approximately 619 million combined search minutes a month, and around 1.6 million daily vehicle observations.

Smart Image Management automatically arranges images in the optimal sequence based on buyer preferences, reordering nearly nine million images across over 290,000 adverts since its launch.

Auto Trader chief product officer Karolina Edwards-Smajda said: “As with all of our tools and solutions, we didn't rush Co-Driver. It's the pinnacle of a decade of AI investment, as well as close collaboration with our partners to ensure it meets their needs, particularly within today's challenging market.

“We're delighted, therefore, that these combined tools have been embraced so quickly, and retailers are seeing such immediate benefits. We've long been committed to giving our partners access to our data and technology to drive business performance, and these initial Co-Driver tools mark an important milestone in what will be a long pipeline of AI-powered innovations.”

In February, Auto Trader expanded Co-Driver with two additional tools, namely AI Generated Descriptions and Vehicle Highlights.

AI Generated Descriptions uses Auto Trader’s data to create detailed and engaging vehicle descriptions, incorporating VIN specification details from major manufacturers.

Since its introduction, the tool has generated more than 285,000 descriptions, with retailers accepting the first proposed description 96% of the time.

Vehicle Highlights employs Auto Trader Intelligence to identify and showcase features most valued by buyers, based on consumer insights.

Auto Trader claims that the tool has proven effective, with car and van buyers interacting with its summaries over 33 million times.

Ben Mills, digital marketing specialist at FOW Car Supermarket, said: “Co-Driver’s AI retailing tools are game-changing for us. Through optimised workflows, we've revolutionised our digital forecourt to present a highly engaging solution for our customers.

"With Co Driver, we're leveraging over 80 million data points to curate accurate and engaging vehicle descriptions alongside Smart Image Management tools.”