New Orleans Themed Program includes new limited-time flavor, onsite events, and partnerships with Malibu and Fat Tuesday

Limited Edition King Cake Flavor to be Offered Across 7 Southeastern States; including locations for Total Wine & More, Costco, Rouses Market, Circle K, Kroger, Spec’s, ABC Fine Wine & Spirits

LOS ANGELES, February 04, 2025--(BUSINESS WIRE)--Starco Brands (OTCQB: STCB) is proud to announce that Whipshots®, the cutting-edge vodka-infused whipped cream brand co-founded by global icon Cardi B., is launching Cardi Gras, a celebration that brings the spirit of New Orleans to celebrations across the country.

"Mardi Gras is all about celebrating life and having fun," said Whipshots co-founder Cardi B. "But why stop at Mardi, when you can have Cardi. Whipshots is here to turn up your festivities and make every moment a party. Let’s get it poppin’—Cardi Gras style!"

The program kicked off with the launch of limited-edition King Cake Whipshots. With its smooth vodka infusion and the sweet, spiced notes reminiscent of the classic Mardi Gras King Cake, this spiked whipped cream is perfect for topping desserts, coffees, and cocktails. King Cake Whipshots is now available in Louisiana, Texas, Missouri, Florida, Alabama, Arkansas and Mississippi at select locations including Total Wine & More, Costco, Rouses Market, Circle K, Kroger, Spec’s, ABC Fine Wine & Spirits, and Fat Tuesday/New Orleans Original Daiquiris.

"As host to the big game, and Mardi Gras just a few weeks later, the city of New Orleans is at the epicenter of party culture," said David Dreyer, Chief Marketing Officer Starco Brands. "Celebrating Cardi Gras, and our new King Cake Whipshots flavor, is a way we can infuse game day celebrations across the country with a little Cardi and NOLA flare."

The brand has also joined forces with Malibu to further bring the initiative to life. Throughout Cardi Gras season, Whipshots and Malibu will execute co-branded in-store programs and promote their newly created signature cocktails.

Cardi Gras will also be celebrated at Fat Tuesday locations in New Orleans and Las Vegas. The bar known for getting the party started, will be serving Whipshots on top of their signature frozen cocktails and has even created a signature Queen Cake combo in honor of Cardi Gras.

The Cardi Gras celebration will continue with the brand, and Cardi herself, showing up at various events across New Orleans.

About Whipshots®

Developed by Starco Brands, Whipshots® is a first-of-its-kind alcoholic whipped cream that is a party in a can and launched in 2021 with Partner Cardi B. Whipshots has 10% Alc./Vol, does not require refrigeration, and brings an increased sense of versatility and ingenuity to the spirits category. Whipshots was most recently recognized with Silver, Gold, and Double Gold medals in the New York World Spirits Competition and the John Barleycorn Awards, respectively. Also a Double Gold medal recipient in the 2022 SIP Awards, Gold medal recipient in the Los Angeles International Spirits Competition and the Rising Star Growth Brand in the 2023 and 2024 Beverage Dynamics Growth Brand Awards. Follow Whipshots @whip_shots and visit www.whipshots.com for more information.