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A Boeing 787-9 Dreamliner, operated by United Airlines, is towed at Newark Liberty International Airport in Newark, New Jersey, on May 6, 2025United Airlines (UAL) is going all out in its "premium" push.
The carrier on Tuesday unveiled Polaris Studio suites for international flights beginning next year on new Boeing 787-9 aircraft, and it used the word "premium" 17 times in its press release announcing the offerings.
United expects to take delivery of the first Dreamliner equipped "with the Elevated interior before the end of 2025 with the first international passenger flights planned in 2026 from San Francisco to Singapore and San Francisco to London," it said. The carrier "expects about 30 of these planes to join its fleet by 2027."
Privacy Doors, Luxury Skincare, 27-Inch Screens
The flights will feature eight business-class suites complete with "lie-flat, all-aisle-access seats that are 25% larger than standard United Polaris with privacy doors, an extra ottoman seat for companions, exclusive entrée options, an Ossetra caviar amuse-bouche service, new amenity kits with luxury skincare offerings, wireless charging, Bluetooth connectivity, and a huge 27-inch, 4K OLED seatback screen—the largest among U.S. carriers," United said.
Additionally, the bedding is from Saks Fifth Avenue and "includes a duvet, day blanket, large pillow and cooling gel pillow."
Premium Cabin Revenue Rose Nearly 10% Year-Over-Year in Q1
Last month, United reported first-quarter premium cabin revenue rose more than 9% year-over-year, and international passenger revenue per available seat mile (PRASM) was up 5%, including an 8.5% increase in the Pacific.
Investors evidently liked what they saw, as United shares recently were up nearly 4%. Still, they are down nearly 16% this year.
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