China's tech sector is losing its shine but remains top career choice for young talent

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China's tech sector is losing its shine as a career choice for the country's best educated and most entrepreneurial amid widespread headcount cuts, subdued growth and intense regulatory scrutiny, according to jobseekers and workers in the sector.

Evan Liu, a 28-year-old with a master's degree from the US, did not foresee that job hunting would be this hard. He started looking for work in the internet industry soon after the Lunar New Year in February, a period known as "golden March, silver April" for jobseekers in China.

Yet, despite a stellar resume that includes work experience at Big Tech firms as well as an entrepreneurial stint, Liu only managed to get one second round interview after sending out 100 applications.

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Compare that to 2019, when "all Chinese tech firms, no matter big or small, were expanding" and every potential employer talked about an IPO plan in Hong Kong or the US, Liu said.

A lot has changed in the macro-environment since then. Beijing's crackdown on Big Tech that started late 2020, delisting risks for Chinese companies in the US, and poor consumer sentiment amid the global pandemic created the perfect storm for the once booming industry.

Starting around 2010, tech became the top choice for Chinese jobseekers because "a lot of industries, from food and clothing to housing and transport, were becoming digitalised," said Ryan Hu, founder and CEO of career consultancy Togo Career.

In the following years, success stories like on-demand food delivery provider Meituan and ride-hailing giant Didi Chuxing created excitement and job opportunities in the sector.

The wave of tech entrepreneurship received a big boost in 2015, when the Chinese government threw its full backing behind the country's tech giants and encouraged their efforts to raise capital for expansion, said Hong Yu Liu, a doctoral researcher at the Department of Sociology, University of Cambridge.

However, the mood started to change in 2019 when signs of over competition emerged, and the infamous 996 work culture - 12 hours a day, six days a week - began to turn some people off, added Hu, who has studied job conditions in China's tech industry.

In the annual job survey published by 51job.com after each Lunar New Year, new openings in the field of "internet/e-commerce" had topped the list for the past five years. However, this year that category of jobs fell to No. 4 on the chart.