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Could Buying SoFi Technologies Stock Today Set You Up for Life?

In This Article:

Key Points

  • SoFi has delivered excellent results in its business for several years.

  • With nearly 11 million members and growing profitability, SoFi looks ready to jump to the next level.

  • If SoFi grows to become a top 10 financial institution, it could be a massive home run for investors.

Banking disruptor SoFi Technologies (NASDAQ: SOFI) has grown at an impressive pace in roughly four years since it became a publicly traded company. The company's membership base has more than tripled since the end of 2021, SoFi's banking platform has grown from zero at the start of 2022 to more than $27 billion in consumer deposits today, and its adjusted EBITDA in 2024 was about 23 times what it was just three years prior.

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Even after this fantastic growth, SoFi remains a relatively small financial institution. It is currently the 63rd largest U.S. bank by assets, according to Federal Reserve data. Not only does it have tons of room to grow its customer base and relationships, but there are also some extremely promising growth drivers that investors should know about.

Is SoFi ready to jump to the next level?

In the first quarter of 2025, SoFi grew its revenue by 33% year-over-year, posted its highest earnings per share yet, and added about 800,000 new members – the most it has ever added in a single quarter.

However, 10.9 million members still gives the company tons of room to grow, and management is doubling down on its brand awareness efforts. As one example to show how small SoFi still is, consider that online financial institution Discover (NYSE: DFS) has about 300 million open accounts.

There are some particularly interesting potential catalysts to keep an eye on:

  • The average SoFi member has just 1.4 products with the company. A product is something like a bank account, loan, or credit card. The focus has understandably been on growing the membership base, but this has created massive potential to cross-sell products and services to existing members.

  • SoFi is rapidly scaling its third-party loan origination platform, which requires none of its own capital but generates a low-risk, high-margin stream of fee income.

  • SoFi's core lending business is personal loans, but its student loan and home loan originations increased by 58% and 54%, respectively, in the most recent quarter. If interest rates start to fall, the home loan segment could be a particularly interesting opportunity, especially when it comes to refinancing, as Americans are sitting on more home equity than ever before.