Are These Disappointing Drugs Back on Track to Billions?

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When a brand new class of cholesterol-lowering drugs called PCSK9 inhibitors won Food and Drug Administration (FDA) approval in 2015, it was heralded as the biggest advance in battling heart disease since the invention of statins. The launch of PCSK9 inhibitors was accompanied by billion-dollar-plus predictions for sales. However, revenue has fallen far shy of blockbuster status, leaving drugmakers Amgen Inc. (NASDAQ: AMGN), Regeneron Pharmaceuticals (NASDAQ: REGN), and Sanofi SA (NYSE: SNY) in the lurch.

Lately, sales of PCSK9 drugs have started accelerating, though, and that's rekindling investor interest. Will these drugs finally deliver on their promise?

Hands arranging cut-out pieces of construction paper into an upwardly ascending arrow.
Hands arranging cut-out pieces of construction paper into an upwardly ascending arrow.

IMAGE SOURCE: GETTY IMAGES.

What they do

PCSK9 inhibitors lower cholesterol by increasing the number of bad cholesterol receptors in a patient's liver. They do this by inhibiting the activity of a gene responsible for creating a protein that naturally breaks down these receptors. In trials, adding PCSK9 inhibitors to statins was proven especially effective, with their use decreasing bad cholesterol levels by about an additional 60%.

Importantly, large cardiovascular-outcome studies have been conducted to demonstrate that PCSK9 inhibitors’ ability to lower cholesterol also lowers the risk of heart attack, stroke, or death. These studies have panned out, resulting in doctors increasingly considering their use in patients who are at risk of heart disease.

A big market to target

Cholesterol-lowering drugs are the most commonly prescribed medicines in the world. In America alone, about 1 in 5 people between the ages of 40 to 75 are prescribed statins. Their widespread use has been a boon to their developers, but no one manufacturer has benefited more than Pfizer, the company that markets Lipitor.

Lipitor won FDA approval in 1996 and didn't lose its patent protection until 2011. From 1996 through 2012, it racked up more than $140 billion in sales for Pfizer, including nearly $14 billion per year at its peak.

The list of billion-dollar cholesterol drugs is a long one. Crestor had peak sales of $6.6 billion per year, Pravachol had nearly $3 billion in peak annual sales, and Zocor had peak sales of roughly $4 billion. Merck & Co.'s Zetia, a drug that can be used as an add-on therapy with statins, also consistently sold more than $2 billion annually prior to losing patent protection.

PCSK9 drugmakers face off

Regeneron and Sanofi won FDA approval of their PCSK9 inhibitor Praluent in July 2015, and Amgen's PCSK9 inhibitor Repatha secured the regulatory green light only about one month later. Both drugs launched with similar price tags of roughly $14,000 per year, a price that caught many by surprise because statins cost hundreds of dollars per year, thanks to the availability of generics.