- By Harsh Jain
BlackBerry's (BBRY) shares tumbled more than 35% over the past two years, but the stock has surprised shareholders this year. It was off to a great start heading into 2017, reaching its two-year high. After reaching its two-year high, however, the stock's downturn started once again. But is still up nearly 45% year to date, representing a good exit point.
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The intrinsic value of BBRY
A decade ago, BlackBerry was the undisputed leader of the worldwide smartphone market. The company's high-quality physical keyboards fascinated a huge amount of users, who wanted to use its devices for secure text messaging and basic web browsing.
Everything was going in the right direction for BlackBerry until Apple (AAPL) released its first iPhone model in mid-2007. Moreover, another popular smartphone, OS "Android," came into existence in 2008. Both iPhone and Android phones showed up with their gleaming touch screens and substantial app stores.
As a result, BlackBerry's smartphone market share collapsed as it never managed to find a strong foothold in the new market. Finally, the company was forced to shut down its in-house phone manufacturing business last year after 14 years of making handsets. Instead, the company is counting on third-party partners for any future device.
According to a report from BusinessInsider.com, BlackBerry's worldwide smartphone OS market share has officially reached 0%, down from more than 20% in the first quarter of 2009. Although BlackBerry also launched several smartphones running on the Android platform, its numbers are still meager.
BlackBerry has been relying on its software and services business to reverse its fortunes over the past several years. The company's QNX embedded operating system is the second largest component of its software sales, after its enterprise mobility management business. Although its QNX platform currently holds leading position in the automotive infotainment systems space, it could face significant risks going forward.
Moving ahead, the company expects its QNX platform to power more than 60 million automotive systems around the globe. Not only had this, but the company is likely to deliver nearly 36 million ONX licenses this year, with licensing fees in the range of $3-$5 per unit. However, BlackBerry's QNX business could face fierce competition from growing presence of Automotive Grade Linux (AGL) in the forthcoming years.