Yahoo Finance

• Commentators have criticized Elon Musk's bid to buy Twitter, but there's a bull case for the takeover.

• Musk has built massively successful companies in the past, and he could bring his vision to the social platform, a Wall Street analyst said.

• Morningstar's senior equity analyst broke down how Musk's takeover could give Twitter a boost.

Elon Musk has taken flak for his $43 billion bid to buy Twitter, but his visionary business mind could streamline the implementation of new products and ideas for the social platform, according to a Wall Street analyst.

That could boost Twitter stock, which risen roughly 19% since its 2013 IPO — far below the S&P 500's 260% growth in the same period. Meanwhile, Musk's empire — Tesla, SpaceX, the Boring Company, and Neuralink — has a track record for reaching huge valuations and building cutting-edge technologies.

For example, Tesla has gained over 21,000% over the last decade and surpassed $1 trillion in market capitalization despite being the most shorted stock of all time.

"Twitter has extraordinary potential. I will unlock it," Musk said in a letter to Twitter chairman Bret Taylor.

In an interview with Insider, Morningstar senior equity analyst Ali Mogharabi laid out four ways Musk could improve Twitter's fortunes.

Higher engagement

Musk has about 83 million followers on Twitter, and given his huge success leading other companies, more users would likely flock to the platform in the event of a takeover, Mogharabi explained.

His popularity alone could have a significant impact in attracting and retaining people, even if he made no changes. But as Musk has talked fervently about easing content restrictions, existing users could become more engaged.

"Engagement should increase and then the increase in engagement will bring in even more users, and they'll spend more time on the platform," Mogharabi told Insider.

Leadership and efficiency

Musk has transformed Tesla and SpaceX from upstarts to leaders in the auto and space industries, respectively. SpaceX is now the second-most valuable private company with a $100 billion valuation. And his tunnel-making venture Boring Company just completed a $675 million funding round that values it at $5.675 billion.

He could bring that same visionary leadership to Twitter, Mogharabi said.

"Look at what he's done with other companies, he can really bring some innovative ideas to the platform," Mogharabi said. "New features, ways to change it — and he could do it all with efficiency, which Twitter has lacked in the past."