Interest in environmental, social, and governance (ESG) issues has surged among investors, as has demand for sustainable funds that often rely on ESG ratings.
“In the past, ESG was much more Europe-driven, and European companies were at the forefront,” Steven Fox, CEO and founder of Veracity Worldwide, told Yahoo Finance at the 2021 Concordia Summit (video above). That changed during the pandemic, he said, “and we would say in the last 18 to 24 months, there's suddenly been a sea change among U.S. companies with a real interest in ESG issues.”
ESG investors rely on companies’ voluntary disclosures and tend to navigate incoherent ranking systems that attempt to apply a rubric to disparate metrics, sectors, and jurisdictions.
“It's easy to rely on rankings," Fox said. "The problem is that rankings have many limitations and shortcomings, and there's lot of ink that's been spilled on that topic."
He suggested investors dig deeper into the nuances of their ESG holdings to better understand the context surrounding corporate ESG policies.
“It's what we would call ESG intelligence as opposed to just having ESG rankings,” Fox explained. “Can you really get down to the heart and the core and ask penetrating questions and truly understand what's happening in a company precisely to avoid those greenwashing type of situations?” (Greenwashing is a term used to describe when a company advertises misleading information to appear more environmentally conscious than they are.)
As the demand for ESG assets and sustainable products continues to grow, greenwashing not only gives consumers and investors a false impression of companies' practices, it can allow companies to collect a premium on greenwashed products.
When it comes to ESG ratings, “there is a higher degree of self-policing... where companies are worried about being called out if they make a statement that proves not to be correct, and as a result, they want to make sure that their own house is in order before providing information to the ranking agencies.”
And another form of oversight may soon come to pass as the SEC collects information on ESG ratings and contemplates mandatory disclosure requirements.
ESG investing: 'Checking a box' or 'genuine commitment'?
So what types of questions should investors ask to ascertain whether a company is making good on its ESG promises?
Fox suggested that investors interrogate companies’ motivations for addressing ESG issues: “Is it merely checking a box and doing it for compliance purposes? Is it only for public relations purposes or is there a genuine commitment to try to live the story on whatever it is with regard to ESG?”