In This Article:
FN Editorial Director Michael Atmore is stepping into a new role as Chief Brand Officer of Fairchild Media, a division of Penske Media Corp.
Sourcing Journal Founder and President Edward Hertzman is also being elevated to EVP at Fairchild.
In his new position, Atmore — who continues as FN’s Editorial Director — will drive content and branding across all Fairchild Media properties, including WWD, Beauty Inc., Sourcing Journal and Fairchild Live. He was previously Brand Development Director at Fairchild.
Atmore’s appointment comes at a pivotal moment as the company focuses on a number of exciting new opportunities.
“Every title in the portfolio is a market dominator and in these incredible times, we know our readers need us more than ever before,” said Atmore. “I look forward to deepening the digital prowess to create the kind of content that plays on our incredible history while defining the future.”
PMC Chairman and CEO Jay Penske noted FN’s digital growth over the past several years. “Michael has done a phenomenal job growing the size and scale of the Footwear News audience,” said Penske. “He has been instrumental in building and driving successful e-commerce initiatives at FN, which will be a key focus area across all Fairchild Media titles.”
Penske added, “Footwear News continues to break records with its traffic numbers, and I look forward to working with Michael across the Fairchild Media portfolio.”
In July, FN hit 9.9 million monthly unique visitors with its mix of must-read business and industry content and consumer-focused style and trend stories.
As Atmore begins work as Chief Brand Officer, Hertzman also takes on an important role.
In his new post as EVP of Fairchild Media and Founder and President of Sourcing Journal, Hertzman will be responsible for growing the businesses of all Fairchild Media titles, in addition to continuing to lead the day-to-day operations at Sourcing Journal.
Hertzman will also be tasked with expanding Fairchild Media’s strategic content studio. Custom, strategic content has been a crucial growth avenue for all of Fairchild’s brands — with engaging, informative and interactive stories that help industry partners differentiate themselves in a competitive market.
“I’m looking forward to the opportunity to help shape the future of these iconic publications and to empower the next generation of industry executives at this pivotal time,” said Hertzman. “The combined power behind these brands will enable PMC to create a level of content, products and events that is unmatched. As the industry finds its footing in this new normal, I’m confident that custom and strategic content, which has already proven to be a lifeline for our fashion clients, will play a vital role.”