HIMS Stock Dips Pre-Market Despite Q1 Earnings Beat, Gross Margin Down

In This Article:

Hims & Hers Health, Inc. HIMS delivered an earnings per share (EPS) of 20 cents in first-quarter 2025 compared with the year-ago period’s EPS of 5 cents. The metric surpassed the Zacks Consensus Estimate by 66.7%. (Find the latest EPS estimates and surprises on Zacks Earnings Calendar.)

HIMS’ Revenues in Detail

Hims & Hers registered revenues of $586 million in the first quarter, up 110.7% year over year. The figure beat the Zacks Consensus Estimate by 8.9%.

Solid revenues from the Online channel drove the top line.

Shares of this company lost nearly 6.8% in today’s pre-market trading.

Hims & Hers’ Segment Details

Hims & Hers’ operations consist of two channels — Online Revenues and Wholesale Revenues.

In the quarter under review, Online Revenues of $576.4 million reflected a surge of 115.3% year over year on a reported basis.

During the reported quarter, subscribers were 2.4 million (up 38.4% year over year). This was primarily driven by increased traffic to Hims & Hers’ platform (through websites and mobile applications), resulting from marketing activities and improved onsite and customer onboarding experiences.

Monthly online revenue per average subscriber increased 52.7% year over year to $84 in the first quarter, primarily resulting from subscriber uptake of HIMS’ GLP-1 weight loss offering, along with changes in product mix.

The Net Orders and average order value, or AOV, metrics have become less relevant for Hims & Hers’ business. Hence, beginning with the three months ending March 31, 2025, the company will no longer be reporting them as key business metrics.

Wholesale Revenues totaled $9.6 million, down 7.3% year over year.

Hims & Hers Health, Inc. Price, Consensus and EPS Surprise

Hims & Hers Health, Inc. Price, Consensus and EPS Surprise
Hims & Hers Health, Inc. Price, Consensus and EPS Surprise

Hims & Hers Health, Inc. price-consensus-eps-surprise-chart | Hims & Hers Health, Inc. Quote

HIMS’ Margin Analysis

In the first quarter, Hims & Hers’ gross profit increased 87.9% year over year to $430.7 million. However, the gross margin contracted 886 basis points (bps) to 73.5%.

Marketing expenses jumped 77.1% year over year to $231.2 million, while technology and development expenses increased 95.2% year over year to $29.9 million. General and administrative expenses rose 40.6% year over year to $48.6 million, while operations and support expenses increased 62.7% year over year to $63 million. Operating expenses of $372.8 million increased 70.1% year over year.

Operating profit totaled $57.9 million, reflecting a 484.6% surge from the year-ago quarter. The operating margin in the first quarter expanded 632 bps to 9.9%.