KBC Group: Ireland new core market of KBC Group. KBC Bank Ireland : a Digital-First Customer Centric Bank.

Press Release
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Brussels, 9 February 2017 (07.00 a.m. CET)

Ireland: new core market of KBC Group.

KBC Bank Ireland : a Digital-First Customer Centric Bank.

During its meeting yesterday, the Board of Directors of KBC Group decided on its strategy in relation to the Irish market.

  • KBC Group confirms its long standing commitment of almost 40 years to the Irish market. Ireland will become one of the group`s core markets, alongside Belgium, Czech Republic, Bulgaria, Slovakia and Hungary. As a consequence, KBC Bank Ireland will strive to achieve at least 10% market share in retail and micro SME segments and will plan to develop bank-insurance similar to other core markets of KBC Group.

  • KBC Group will pursue a fully-fledged sustainable growth strategy based on implementation of a `Digital First` customer-centric strategy.

  • KBC Bank Ireland will accelerate its efforts and investments in expertise and resources to evolve fully into a digital-first customer-centric bank, while continuing to carefully and efficiently manage its legacy portfolio for maximum recovery. The bank will facilitate `always-on 24/7 accessibility` in terms of distribution and service.

  • The bank will continue to attract retail and micro SME customers. The banking product offering will include day-to-day banking services, as well as access to credit and savings and investments. Recognising ever changing consumer trends the bank will cater also for the new emerging digital savvy consumer in the future.

  • Insurance products (life and non-life) will continue to be offered through partnerships and collaboration. KBC Bank Ireland will continue to cultivate its current relationships with insurance product providers.

  • To digitalise and innovate faster, KBC Bank Ireland will intensify its collaboration with KBC Group entities and leverage proven innovations and learnings from other KBC core markets. KBC Bank Ireland also has a unique business model with its integrated distribution model (with online and mobile supported by a contact centre and physical hubs), from which other KBC Group core countries can learn.

  • Through its integrated distribution business model, KBC Bank Ireland will be given the support to innovate. For example, distributing its products through non-captive channels, on behalf of and to the benefit of its own growth and that of the entire KBC Group. Moreover, the bank`s new core banking system with an open architecture will allow KBC Bank Ireland to tap into opportunities offered by the fintech community and provide services from and to other market players, thus broadening the value proposition to its own customers and playing a frontrunner role for KBC Group.