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Snoop Dogg trades smoking for sipping with CBD, THC beverages
Well known as a connoisseur of weed throughout his career, Snoop Dogg is taking his cannabis credentials to the next level with his latest foray in the CPG space.
The rap legend is collaborating with Hill Beverage Co., a hemp-based products company which debuted this year, on a hemp-infused beverage line: Do It Fluid. The drinks were pitched in the press release as an alternative to both drinking alcohol and smoking cannabis.
The drinks arrive in four flavors: Blood Orange, Peaches and Honies, Blue Razz and Cherry Limeade. Each flavor is sold in CBD-only as well as Delta-9 THC + CBD blends. Hill Beverage Co. said it plans to launch the drinks in 2024.
“As I take the next step forward in my smoking evolution, Hill Beverage Co.’s vision for cannabis beverages was the perfect transition," Snoop Dogg said in a statement. “What we’ve created is an all-natural and delicious alternative that doesn’t sacrifice the high, while providing fans with the perfect option for day or night.”
Snoop has made a significant mark on the food and beverage industry in recent years as he works to conquer fields outside of music. Last year he debuted Snazzle Os, an onion ring-inspired snack infused with THC, at California dispensaries. In 2022, he also entered cereal with his company Broadus Foods, launching Snoop Fruity Hoopz, Frosted Drizzlers and Cinnamon Toasteez, which do not contain any substances.
The cannabis beverage category is continuing to expand with new offerings despite the legal issues it faces. Cannabis industry leader Curaleaf is investing heavily in the space, starting with its Zero Proof Squeeze beverage enhancers which it launched this fall.
— Chris Casey
General Mills’ Cheerios go green
General Mills introduced a new offering of its Cheerios brand with unlikely ingredients — fruits and vegetables.
The new flavor combines fruit puree and vegetable powder and has a ¼ cup of fruit and vegetables per serving.
With spinach, carrot, sweet potato and whole grain oats, the company said it has created an “expectedly nutritious and surprisingly delicious breakfast food or snack.”
The cereal is available in both apple strawberry and banana blueberry.
General Mills has been pumping out new varieties of its cereals and betting on its consumers continuing to see the breakfast staple as a sweet treat. Starting in January, General Mills will debut Twix with Marshmallows, Lucky Charms Berry Swirl, Honey Nut Cheerios Mini and more.
Recent years have seen better-for-you food options balloon in popularity, the snacking category included.