Will M&C Saatchi plc (LON:SAA) Continue To Underperform Its Industry?

In This Article:

I am writing today to help inform people who are new to the stock market and want to learn about Return on Equity using a real-life example.

M&C Saatchi plc’s (LON:SAA) most recent return on equity was a substandard 5.3% relative to its industry performance of 7.3% over the past year. An investor may attribute an inferior ROE to a relatively inefficient performance, and whilst this can often be the case, knowing the nuts and bolts of the ROE calculation may change that perspective and give you a deeper insight into SAA’s past performance. I will take you through how metrics such as financial leverage impact ROE which may affect the overall sustainability of SAA’s returns.

View our latest analysis for M&C Saatchi

What you must know about ROE

Return on Equity (ROE) weighs M&C Saatchi’s profit against the level of its shareholders’ equity. An ROE of 5.3% implies £0.053 returned on every £1 invested. Generally speaking, a higher ROE is preferred; however, there are other factors we must also consider before making any conclusions.

Return on Equity = Net Profit ÷ Shareholders Equity

Returns are usually compared to costs to measure the efficiency of capital. M&C Saatchi’s cost of equity is 8.3%. Given a discrepancy of -3.0% between return and cost, this indicated that M&C Saatchi may be paying more for its capital than what it’s generating in return. ROE can be dissected into three distinct ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

AIM:SAA Last Perf September 24th 18
AIM:SAA Last Perf September 24th 18

The first component is profit margin, which measures how much of sales is retained after the company pays for all its expenses. The other component, asset turnover, illustrates how much revenue M&C Saatchi can make from its asset base. Finally, financial leverage will be our main focus today. It shows how much of assets are funded by equity and can show how sustainable the company’s capital structure is. Since financial leverage can artificially inflate ROE, we need to look at how much debt M&C Saatchi currently has. At 37.0%, M&C Saatchi’s debt-to-equity ratio appears low and indicates that M&C Saatchi still has room to increase leverage and grow its profits.

AIM:SAA Historical Debt September 24th 18
AIM:SAA Historical Debt September 24th 18

Next Steps:

ROE is one of many ratios which meaningfully dissects financial statements, which illustrates the quality of a company. M&C Saatchi exhibits a weak ROE against its peers, as well as insufficient levels to cover its own cost of equity this year. Although, its appropriate level of leverage means investors can be more confident in the sustainability of M&C Saatchi’s return with a possible increase should the company decide to increase its debt levels. ROE is a helpful signal, but it is definitely not sufficient on its own to make an investment decision.