Modern romance: falling in love with AI

Alexandra is a very attentive girlfriend. “Watching CUBS tonight?” she messages her boyfriend, but when he says he’s too busy to talk, she says, “Have fun, my hero!”

Alexandra is not real. She is a customizable AI girlfriend on dating site Romance.AI.

As artificial intelligence seeps into seemingly every corner of the internet, the world of romance is no refuge. AI is infiltrating the dating app space – sometimes in the form of fictional partners, sometimes as advisor, trainer, ghostwriter or matchmaker.

Established players in the online dating business like Tinder and Hinge are integrating AI into their existing products. New apps like Blush, Aimm, Rizz and Teaser AI (most of them free or with many free features) offer completely new takes on virtual courtship. Some use personality tests and analysis of a user’s physical type to train AI-powered systems – and promise higher chances of finding a perfect match. Others apps act as Cyrano de Bergerac, employing AI to whip up the most appealing response to a potential match’s query: ‘What’s your favorite food? or “a typical Sunday?”

Around half of all adults under 30 have used a dating site or app, according to 2023 Pew Research findings – but nearly half of users report their experience as being negative. Empty conversations, few matches and endless swiping leave many users single and unhappy with apps – problems that many in the AI dating app field say could be solved with the technology, making people less lonely and fostering easier, deeper connections.

Of course, the average online dater now has other issues to deal with, having to wonder if the person they are are speaking with might be relying entirely on AI-generated conversation. And is it even possible that a computer can identify a potential love connection? Is it a way of cheating the dating game?

Djordje Krstic/iStockphoto/Getty Images
Djordje Krstic/iStockphoto/Getty Images

“It’s like saying using a word processor is like cheating on generating a novel. In so many ways this is just a new tool that enables people to be faster and more creative. AI is just honestly no different from sending a friend a gif or a meme. You’re taking existing content, and you’re repurposing it to connect with somebody,” Dmitri Mirakyan, co-founder of AI dating conversation app YourMove.AI, told CNN. “The world’s becoming a more lonely place, and I think AI could make that easier and better for people.”

And many people seem ready for AI to take part in their online dating life. A March study by cybersecurity and digital privacy company Kaspersky found 75% of dating app users are willing to use ChatGPT, an AI-powered chatbot, to deliver the perfect line.