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In a bold push to expand its global footprint, parent company of Indian luxury hospitality chain Oberoi Hotels, EIH Limited is gearing up for nine international openings by 2028.
EIH’s expansion plan includes nine international projects with 288 keys, including cruise ships. Two luxury boats will debut next year, including a Nile cruiser by 2026, alongside properties in Nepal and Saudi Arabia.
Leading the charge in 2026 are The Oberoi Bardia in Nepal and The Oberoi Diriyah in Saudi Arabia with The Oberoi Kathmandu set to open in 2027.
By 2028, The Oberoi London will debut in the UK, marking a significant milestone for the brand. Alongside it, Bhutan and Saudi Arabia will see the opening of The Oberoi Bhutan and a nature-centric property, Nature by The Oberoi Diriyah, further diversifying the group’s luxury offerings.
The Saudi Arabia openings aligns with the kingdom’s push for high-end tourism.
Why London?
Slated for a 2028 opening, the London hotel will be 21 keys featuring a mix of rooms and suites, with a strong focus on suites. Located in the prime location of Mayfair, the property aims to compete with the very best.
“Rates in London as of today for the first half of the year, based on STR data is about -- just under GBP 1,200 [$1,500], and that's for rooms and suites. Given that we'll have a large number of suites we expect rates to be considerably higher, given the growth that is also anticipated in the market,” said MD, CEO and Executive Director Vikramjit Singh Oberoi on Friday’s earnings call.
The company's top three source markets for its India hotels are India, the U.S., and the U.K. “We don't have a footprint in either U.S. or the U.K. And given the substantial travel of people from the U.S. to the U.K., and the U.K. guests coming to our properties, having a flag in the U.K. will really enhance our brand presence while making more people more familiar with the Oberoi brand,” Oberoi said.
Domestic Expansion
Domestically, EIH also plans to open 11 properties, adding over 1,000 keys to its portfolio by 2029. Key highlights include openings in Bandhavgarh and Khajuraho in 2025.
The beach destination of Goa will host two Oberoi properties by 2028. Meanwhile, untapped markets like Visakhapatnam and Tirupati will see Oberoi’s first foray by 2027, emphasizing the group’s intent to capture tier-2 city demand.
The grand finale of this expansion will be Rajasthan’s Jawai in 2028 and four hotels, including two Tridents in Hebbal and Pune, in 2029, alongside a mixed-use development integrating commercial, retail, and food and beverage spaces.