OnePlus 3 Review: A premium smartphone at a not-so premium price
The OnePlus 3 is a powerful smartphone with a low price.
The OnePlus 3 is a powerful smartphone with a low price.

If you’re going to buy a new smartphone like the iPhone 6s off-contract, you’re going to have to shell out at least $650, $750 if you go for the larger 6s Plus. Want Samsung's Galaxy S7? That’ll set you back $670. But that’s the price you pay when you want a high-end smartphone, right? Not exactly.

The OnePlus 3, developed by Chinese smartphone maker OnePlus, is designed to be every bit as powerful and capable as Apple and Samsung’s offerings for hundreds less. And at $400, the handset is a steal as far as high-end phones go. And OnePlus knows it.

The company calls its phones “flagship killers” because they include everything that makes Apple’s and Samsung’s phones great without the price tag. And you know what? It’s true.

Design and style

Wrapped in an aluminum unibody, the OnePlus 3 looks and feels just as premium as Apple’s iPhone 6s and Samsung’s Galaxy S7 are. Unfortunately, it’s difficult to build a new smartphone that doesn’t look at least a little similar to its competitors. After all, there are only so many ways you can make a rectangular slab with a home button.

The OnePlus 3 and iPhone 6s Plus look very similar.
The OnePlus 3 and iPhone 6s Plus look very similar.

But the 5.5-inch OnePlus 3 looks a lot like the 5.5-inch iPhone 6s Plus, especially along its bottom edge. That’s not necessarily a bad thing, but it’s worth noting that the 3 doesn't look all that unique. If you're looking for a most distinct-looking handset, you can pick up one of OnePlus’ slick wood cases for the 3; I’m particularly fond of the bamboo case.

The OnePlus 3's bottom edge is nearly identical to the iPhone 6s Plus'.
The OnePlus 3's bottom edge is nearly identical to the iPhone 6s Plus'.

Despite its resemblance to the iPhone, the OnePlus 3 is both smaller and lighter than Apple’s handset. The 3 measures 6.0 x 2.9 x 0.29 inches and weighs 5.6 ounces, while the iPhone 6s Plus measures 6.2 x 3.1 x 0.29 inches and weighs 6.8 ounces. Samsung’s Galaxy S7, the company’s flagship, comes with a 5.1-inch display, so it’s naturally smaller and lighter than both the OnePlus 3 and 6s Plus.

Big screen

The One Plus 3’s 5.5-inch AMOLED (active matrix of organic light-emitting diodes) display is an absolute stunner. It’s big, bold and beautiful. In my experience the Samsung Galaxy S7’s 5.1-inch, Super AMOLED display is the standard-bearer for smartphone displays. Colors viewed on the handset are incredibly vibrant and blacks are endlessly deep. But the OnePlus 3 gives Samsung’s handset a run for its money.

Colors look every bit as vivid on the 3 as they do on the S7 and whites are even a touch brighter. That said, blacks viewed on the S7 are a hair deeper than those viewed on the OnePlus 3.

Where the handset falls a bit short is its screen resolution. At 1920 x 1080 pixels, the OnePlus 3’s panel is sharp enough for normal use, but isn’t fine enough for using the handset as a virtual reality display. That’s because when you put your phone close to your eyes, a 1080p screen can look pixilated. And considering the fact that OnePlus sent me a VR headset with my review unit, the company clearly wants you to use the 3 as a VR display.