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Publicis Closed Door Sessions return to Cannes,
Helping Clients Create AI Upside to fight the downturn
15th May, 2025 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real – and immediate - AI upside for clients, in an economic downturn.
This year’s festival will take place in the most challenging environment for our industry since Covid. Its leading players have registered average negative growth in Q1, while brands are navigating unprecedented uncertainty. Unlike during the pandemic, everyone will still gather on the Croisette. But this year, simply celebrating creativity for its own sake won’t be enough.
Leveraging the Cannes Lions as a platform for progress, Publicis will put creativity at the heart of innovative, ready-to-use AI solutions capable of increasing market share and reducing costs immediately.
In a shrinking economy, more than ever clients need to target new prospects, optimise their content, make intelligent commerce gains, maximise their portfolios and better measure the most valuable channels for audiences like Gen Z.
These are just some of the solutions at the heart of the closed door sessions, where the Groupe’s leaders will share with every marketer, partner and investor how to deliver growth thanks to data and technology, powered by CoreAI and grounded in connected identity. They will deliver actionable initiatives tailored to the business imperatives of industries from CPG, to Health, Automotive, QSR, Finance, Retail and TMT.
The sessions are accessible to every client & partner wanting to take part. Sign up here to reserve your spot: AIupside@publicis.com
After taking the BS out of AI last year, Publicis is harnessing the real power of artificial intelligence in a downturn to drive concrete upside for every client, with ideas they can implement as soon as they return from Cannes.
Arthur Sadoun, CEO of Publicis Groupe commented: ‘With clients being challenged and our industry facing an unrelenting newsflow of restructurings and layoffs, this year’s Cannes will have a different tone. And that calls for a different approach.
Once again, artificial intelligence will be the star of the festival. But now more than ever, we can’t afford to be distracted by AI theory, AI long term possible play or AI potential federations. If AI is going to truly build a better tomorrow for businesses and brands, we have to put it to work on real solutions, here and now.