In This Article:
Participants
Trevor Caldwell; Senior Vice President, Strategic Initiatives & Investor Relations; Marchex Inc
Edwin Miller; Chief Executive Officer; Marchex Inc
Brian Nagle; Principal Financial Officer and Principal Accounting Officer; Marchex Inc
Presentation
Operator
Good afternoon and thank you for joining today's first-quarter 2025 Marchex earnings conference call. (Operator Instructions)
I now hand the call over to Trevor Caldwell, Senior Vice President of Investment Relations and Strategic Initiatives. You may proceed.
Trevor Caldwell
Thank you, Joel. Good afternoon, everyone, and welcome to Marchex's business update and first-quarter 2025 conference call. Joining us today are Edgar Miller, our CEO; Russ Horowitz, our Chairman of the Board; and Brian Nagel, our SVP, Corporate Controller.
Before we get started, I would like to take this opportunity to remind you that our remarks today will include forward-looking statements, including references to our financial and operational performance, and actual results may differ materially from those contemplated by these forward-looking statements. Risks and uncertainties that could cause these results to differ materially are set forth in today's earnings press release and in our most recent annual and quarterly report filed with the SEC. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements for subsequent events.
During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release. The earnings press release is available on the Investor Relations section of our website.
At this time, I'd like to turn the call over to Edwin.
Edwin Miller
Thank you, Trevor. Good afternoon, everyone, and thank you for joining us today. We are excited to mark the successful combination of key milestones in Marchex's two-year strategic, financial, and operational transformation. Over this period, Marchex has evolved into a SaaS-based prescriptive analytics provider powered by AI and proprietary first-party conversational data. This evolution has redefined who we are from our core technology platform to our product suite and how we serve our customers.
Let's begin with our new technology foundation. With our OneStack platform unification initiative, we have consolidated the company's technology stack and data architecture into a single cloud-based architecture. This foundational project centralizes Marchex's large repository of first-party conversational data and powers the application of generative AI across the platform. This architecture now serves as the backbone for all future innovation and is already delivering impact across our business and for our customers. Because of this transformation, we have strengthened our financial profile meaningfully.
We are already seeing benefits. Our gross margin has increased by approximately 8% compared to the first quarter of 2023. OneStack allows us to operate with a more efficient cost structure, giving us the ability as we go forward to drop significant additional leverage to the bottom line as our product and customer momentum increases. We feel Marchex is incredibly well positioned to expand and drive incremental profitability as we introduce new AI products and features and drive more revenue. We believe that we are now at a strategic inflection point in our business.
With a new, more scalable, and profitable technology foundation, we are transitioning our focus to acceleration across our business. This will involve capitalizing on current momentum through launching innovative AI solutions, expanding sales channels, and deepening our presence in high-value verticals. We are strategically very well positioned in our four core verticals, which are auto, auto services, home services, and healthcare as well as other select industries. Additionally, we have now expanded our product capabilities to support all four business functions for our existing and new customers, including sales, marketing, service, and operations. In terms of progress, I want to highlight just a few examples.
First, we announced an expanded relationship with one of the largest Fortune 500 auto OEMs to include access to their base of more than 3,000 franchised auto dealerships to sell our flagship Engage for Sales product and our new Engage for Service product. This represents a new multimillion dollar opportunity for Marchex. We announced our new Engage for Service product just over a month ago, which enables Marchex to deliver AI-driven insights on service calls, which helps auto service departments recover missed opportunities, boost revenue, and increase lifetime customer value. This new AI-powered conversational intelligence solution is designed to help service centers better understand their customer engagement, elevates customer satisfaction, recover lost opportunities and increase revenue. Auto service centers are the backbone of dealerships, handling approximately 50% of all inbound calls.
Marchex now has a deferred or exclusive access to approximately 9,000 auto franchise dealerships with our current relationships. With our Engage offering now including both sales and service, we are opening incremental opportunity for Marchex to meaningfully expand our footprint and potential sell-through to a very large vertical market over time. Second, I'm excited to talk about the launch of our new user interface. This month, we launched our first ever comprehensive unified interface for customers across our products, which is an integrated element of the OneStack cloud technology platform. This initiative will lead to a unified customer experience and create more seamless upsell opportunities with new click to buy functionality.
With the new UI, we can deliver broadly applicable new AI features such as industry and customized benchmarking to our customers. Third, I'm excited to share that we have launched our first product into the Microsoft marketplace, marking an important step in expanding our go-to market strategy from one to one to one to many. As previously announced, Marchex entered to a strategic collaboration with Microsoft through the Microsoft Cloud AI Partner Program. This partnership makes Marchex's AI-powered conversational analytics solution globally accessible via Azure, providing a powerful channel to reach a broader enterprise audience. By leveraging a combination of direct enterprise sales, OEM relationships, technology integrators and platforms like Azure, Marchex is scaling our solutions more efficiently and solidifying our position as a trusted provider of conversational intelligence for large organizations.
In the coming months, we expect to introduce additional products across other leading marketplaces as well as with key integration and channel partners. Over time, we expect the combination of new AI-powered vertical signals and channel partnerships will be an important driver for growth. These initiatives are the first of many executed so far in 2025. There is much more to come as highlighted in today's release. Our business' ability to execute innovation across our product platform, expand and add new customer relationships, and open new markets is just beginning.
With that, I will hand the call to Brian to briefly overview some of our financial results and our guidance for 2025.