Q4 2025 Vera Bradley Inc Earnings Call

In This Article:

Participants

Mark Dely; Chief Administrative and Legal Officer and Corporate Secretary; Vera Bradley Inc

Jacqueline Ardrey; President, Chief Executive Officer, Director; Vera Bradley Inc

Michael Schwindle; Chief Financial Officer, Executive Vice President; Vera Bradley Inc

Eric Beder; Analyst; Small Cap Consumer Research, LLC

Daniel Harriman; Analyst; Sidoti & Company, LLC

Presentation

Operator

Greetings, and welcome to the Vera Bradley fourth quarter fiscal 2025 earnings conference call. (Operator Instructions) As a reminder, this conference is being recorded.
It is now my pleasure to introduce your host, Mark Dely, Chief Administrative Officer. Thank you. Sir, you may begin.

Mark Dely

Good morning, and welcome, everyone. We'd like to thank you for joining us for today's call. Some of the statements made during our prepared remarks and in response to your questions may constitute forward-looking statements made pursuant to and within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995 as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from those that we expect.
Please refer to today's press release and the company's most recent Form 10-K filed with the SEC for a discussion of known risks and uncertainties. Investors should not assume that the statements made during the call will remain operative at a later time. We undertake no obligation to update any information discussed on today's call.
I will now turn the call over to Vera Bradley's, CEO, Jackie Ardrey. Jackie?

Jacqueline Ardrey

Good morning, everyone, and thank you for joining us today for Vera Bradley's fourth quarter and full year earnings call.
The fourth quarter remained challenging as we continued to navigate the early stages of Project Restoration, our comprehensive strategic initiative to transform our business model and brand positioning. While we experienced sequential improvement, particularly in our Vera Bradley Direct channel, which performed overall at expectations, we acknowledge that our transformation is taking longer than initially anticipated.
The migration of business from stores, particularly in our outlet locations, to e-commerce represented an unexpected shift, creating near-term profitability challenges that we are actively addressing with targeted strategies.
While we remain confident in our strategic direction, we continue to make refinements based on selling data and customer feedback. Most of these shifts are occurring in our product and pricing strategy. We will be expanding our heritage products, reducing assortment in higher price points as well as bringing back regular deliveries of licensed product and some styles our customers are asking for. I'm also excited to share that we have a strong pipeline of new business development in our Indirect channel that will begin to bear fruit later this year.
Before we dive deeper into our results, I'd like to share an important development. In an effort to concentrate our resources on strengthening Vera Bradley's position in the marketplace aligned with our long-term transformation, yesterday, we signed a purchase agreement to sell the Pura Vida business. The sale of Pura Vida represents a significant step in our strategic evolution. We expect to close this sale by the end of the first quarter.
I'll now provide more detail on our quarterly performance and our strategic initiatives before handing it over to Michael to discuss our financial results in greater depth. We registered fourth quarter revenues of $100 million. Our Direct channel performance was mixed. E-commerce revenues were roughly flat to last year, a significant sequential improvement from Q3, while our branded outlet stores experienced declines in both traffic and conversion.
During the quarter, we observed a significant divergence in customer behavior that provides valuable insights for strategic tactical adjustments as we move forward. While our outlet business faced challenges due to macroeconomic pressures and our concentration of customers with household incomes under $75,000, we're seeing promising growth in higher-income segments.
Most notably, we achieved approximately 10% growth among customers aged 18 to 34 with household incomes above $100,000. This shift highlights both our current challenges and future opportunities as we execute our transformation strategy.
We're also encouraged by accelerating new customer acquisition, a trend that has continued into this year. Our early cohort analysis reveals that new customers are making higher-value initial purchases compared to historical averages and spending more on repeat purchases. We remain committed to diversifying our customer base for the long-term health of the Vera Bradley brand.
Our Q4 gross margin was 45.7%, below our expectations and down from 52.3% last year. This variance reflects a mix shift across our store and online channels in response to our strategic decision to adjust promotional and pricing strategies to strengthen our value position and address market conditions.
Moving forward, we're implementing a refined testing framework for both promotional cadence and pricing architecture to optimize the balance between customer engagement and margin protection across all channels. We introduced expanded price points across both branded and outlet channels, which successfully increased customer engagement. This approach delivered particularly strong results in gifting items under $50, cosmetic cases and our Wicked collection product line.
Inventory optimization remains a cornerstone of our strategic transformation. Building on our previous discussions, we've implemented comprehensive changes to our inventory approach across sourcing, procurement and management functions. Our merchandising and planning teams have established rigorous inventory controls across all channels by focusing on three key initiatives: curating tighter assortments, implementing strategic key item management and enforcing more disciplined buying practices.
Additionally, our enhanced material sourcing capabilities now enable us to rapidly adjust to evolving consumer preferences. These efforts have already yielded measurable results with year-end inventory 7% below prior year levels.
Looking ahead to fiscal 2026, we're targeting a further 10% reduction in overall inventory. This disciplined approach will increase our operational agility to respond to customer trends while accelerating our product innovation cycle to deliver greater newness to market.
Looking ahead, we're steadily decreasing our business reliance on clearance and liquidation activities, a natural by-product of our stronger inventory management practices. Over a multiyear period, we anticipate several structural changes in the business, some of which have already begun. While we may experience some reduced sales velocity, this will be partially offset by improved gross margins as clearance and liquidation become structurally smaller components within our business model. This shift will affect both our Direct channel and our Indirect channel, which has historically relied more heavily on high levels of discounting.
Having said that, a particular Q4 highlight was our performance on Target marketplace, which delivered exceptional results and is informing our new channel initiative to be where she shops. This digital marketplace success demonstrates the importance of engaging customers in their preferred shopping environments. We are developing a clear path forward for our business designed to diversify our distribution and strengthen our partnerships. I look forward to updating you on our progress on future calls.
Shifting briefly to our Indirect channel, in Q4, the primary headwinds we faced stemmed from a reduction in specialty accounts and strategically reduced liquidation sales. Our Urban Outfitters collaboration was a standout performer in Q4 as we deepened our strategic partnership with more exciting things to come. The Urban Outfitters customer base aligns well with our more diverse and younger target demographic, creating mutual value for both Vera Bradley and Urban Outfitters.
I'd like to highlight our data-driven product refinements based on sales analytics and customer insights. Our Q4 rollout of adjusted styles has showcased encouraging results, outperforming the balance of our assortment. These targeted modifications, including longer and wider straps and zipper closures, directly address specific customer requests we've identified through our feedback channels. This successful initial response validates our agile adaptation strategy, and we're accelerating implementation throughout Q1 and Q2. This early market validation not only confirms our customer-centric approach, but also demonstrates our ability to rapidly translate feedback into tangible product improvements that drive results.
Partnerships and collaborations continue to be a vital component of our strategic approach. Our Wicked collection was extremely successful, not only driving significant revenue, but also attracting new high-value customers within our target demographic range. This success reinforces our belief that licensed properties remain an important customer acquisition tool for Vera Bradley, and we have several exciting properties in our pipeline for both our outlet and brand channels this year.
As I mentioned, I'm excited about our partnership and collaboration pipeline that will begin to take shape later this year and next year. We are in advanced negotiations with several major retailers and expect to finalize these strategic partnerships in the near future. While we can't disclose specific names today, these opportunities represent significant potential for brand heat and expansion, new customer acquisition and revenue growth. We look forward to sharing more details about these exciting developments in the coming months as these partnerships are finalized.
Operational improvements continue to be a core focus as we strengthen the fundamentals of our business. As discussed in prior calls, we're making great progress on enhancing our operational acumen across the organization. We've sharpened our attention on cost structure through targeted improvements in store operations, distribution center efficiency, marketing effectiveness and overall cost management.
As Michael will discuss, we met our internal SG&A expectation, and we anticipate further improvements this year. I'm also pleased to report that our previously announced efficiency initiative for fiscal 2026 remains on track, and we expect to deliver cost savings at a minimum of $20 million this year.
Importantly, and in light of the uncertain macro and consumer environment, we will continue to manage the Vera Bradley business prudently. Our capital spending will be down significantly in fiscal 2026, and we anticipate improved working capital and other operational efficiencies to result in a higher cash position at year-end compared to last year.
We entered the new fiscal year in a strong financial position with no debt, $30 million in cash and liquidity of $75 million, providing flexibility to operate our business transformation while maintaining a solid financial foundation. As we look ahead to fiscal 2026, we see this as a year of stabilization, requiring patience and continued optimization. Vera Bradley is on a journey to long-term health, and the steps we are taking today are critical to our successful path forward.
This year, we will focus on stabilizing our customer file and beginning to grow from a healthier place with marketing spend diversification and optimization serving as critical inputs to our success. Generating brand heat and relevancy is a key focus for fiscal 2026. We recognize that when our business was at its peak, placements in thousands of doors across the country drove brand awareness.
Today, our approach has evolved to leverage social media, strategic collaborations and targeted wholesale door expansion. Exposure in mass retailers where people shop with modernized and relevant product will be a critical part of our brand revitalization.
I want to emphasize that our leading indicators show we're on the right path. Although lagging indicators are developing more slowly than we'd like, we have confidence that the adjustments we're making are the right ones for long-term health. The green shoots we've discussed today all validate our strategic direction. We remain committed to returning Vera Bradley to long-term profitable growth and creating value for our shareholders.
I want to thank our teams across the organization for their continued agility and flexibility as we march forward on the Vera Bradley transformation journey.
With that, I will pass it to Michael to provide a financial review of our fourth quarter results and our outlook for fiscal 2026. Michael?