Referral Mills Are Not Allowed

Referral mills are not allowed.

I am a relatively young lawyer, but I have many contacts and am able to get a number of different types of cases. I, myself, am not interested in trying cases or handling them. What I want to do is advertise and then when the cases come in, I will refer these cases to other competent lawyers and receive referral fees. Can I do that?

Obviously, any lawyer is allowed to refer a client to another lawyer, assuming the client consents. There can be a referral fee if the client consents to fee splitting, though the client doesn't have to know the percentage of the fee split. The referral fee can't be excessive. In Pennsylvania, there is no quantum meruit requirement for a referral fee to be paid (see Rule of Professional Conduct 1.5(e)).

The problem is the nature of the above-described law practice and how it's advertised. For instance, a lawyer cannot mislead. If a lawyer is advertising for cases, the lawyer cannot mislead the client into believing that the lawyer is capable of or handles these cases if the lawyer does not. If a lawyer is not capable or has no intention of ever handling these cases but is advertising for them that could mislead the client.

The advertising rules are very clear on this point. Under Rule of Professional Conduct 7.2(k), a lawyer cannot advertise that they handle cases if the lawyer does not. In fact, the Rule requires that if the lawyer does not handle that particular case the lawyer is advertising for, that must be disclosed in the advertisement.

"A lawyer shall not, directly or indirectly, advertise that the lawyer or his or her law firm will only accept, or has a practice limited to, particular types of cases unless the lawyer or his or her law firm handles, as a principal part of his, her, or its practice, all aspects of the case so advertised from intake through trial. If a lawyer or law firm advertises for a particular type of case that the lawyer or law firm ordinarily does not handle from intake through trial, that fact must be disclosed. A lawyer or law firm shall not advertise as a pretext to refer cases obtained from advertising to other lawyers," as in Rule of Professional Conduct 7.2(k).

The comments to the rule are very clear. Comment 14 notes that the Rule prohibits a lawyer from misleading the public by suggesting a lawyer might handle or specialize in a particular case when they don't. The comment notes that if a lawyer advertises they do personal injury cases or serious personal injury cases, then that must constitute a principal part of the lawyer's law practice. Comment 15 notes that advertising is prohibited if "the primary purpose of obtaining cases that can be referred or brokered to another lawyer." The comment notes it is certainly fine for a lawyer to refer cases to another lawyer and that is encouraged if the lawyer doesn't have the knowledge or skill to handle a case. But, the comment notes: "It is misleading to the public for a lawyer or law firm, with knowledge that the lawyer or law firm will not be handling a majority of the cases attracted by advertising, to nevertheless advertise for these cases only to refer the cases to another lawyer whom the client did not initially contact."