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Bitcoin may be surging, but according to Rich Dad Poor Dad author Robert Kiyosaki, it's gold that’s flying off the shelves — and not where you’d expect.
In a post on X (formerly Twitter), Kiyosaki pointed to a surprising retail trend at popular warehouse giant Costco. "So what is blowing off the shelves at Costco? ….Discount toilette paper or baked beans? No. GOLD. Costco cannot keep enough gold bars and coins in stock,” he wrote on May 9.
Kiyosaki says the shopping behavior marks a significant shift in how Americans — especially the working class — are saving for the future. “Costco is generally where the poor and middle class shop,” he noted, adding that the trend shows they are “now saving real money….by converting fake money…. for real gold.”
“It means the poor and middle class have finally got my rich dad’s message… ‘SAVERS ARE LOSERS,’” he said.
Kiyosaki has long warned about the fragility of fiat currencies and has urged people to diversify into hard assets like gold, silver, and Bitcoin. In this latest post, he reiterates that warning, pointing to recent central bank behavior: “Central Banks of the world are dumping US Treasury Bonds and buying gold.”
He praised average Americans for finally getting what he calls his “rich dad’s lesson,” saying they “are going for the gold….at Costco.”
This comes as a viral gold flip at Costco has grabbed headlines, reinforcing Kiyosaki’s warning about a growing middle-class shift toward hard assets. Finance influencer Humphrey Yang revealed in a TikTok video that he bought a one-ounce PAMP Suisse gold bar from Costco for $2,359 and sold it nearly a year later for $2,955.42 — pocketing almost $600 in profit. With gold trading at around $3,020 at the time of his sale, Yang called the experience “surprisingly easy,” despite some critics saying he sold too early.
Kiyosaki is a longtime Bitcoin advocate who frequently touts it as a hedge against fiat currency debasement. He’s repeatedly called Bitcoin “people’s money” and predicted it could reach $1 million in the future. Alongside gold and silver, Kiyosaki lists Bitcoin as a core part of what he considers “real money” for preserving wealth.