Steel Producers Industry Outlook: China Dampens Prospects

In This Article:

The Zacks Steel Producers industry consists of producers of a wide range of steel products for a number of end-use industries including automotive, construction, appliance, container, industrial machinery, transportation, and oil and gas. These products include hot-rolled and cold-rolled coils and sheets, hot-dipped and galvanized coils and sheets, reinforcing bars, billets, wire rods, strip mill plates, standard and line pipe, and mechanical tubing products.

Here are the industry’s three major themes:

  • The industry continues to reel under the effects of sustained oversupply of steel in the market, exacerbated by a surge in production in China. Notwithstanding the U.S.-China trade tensions, China’s steel mills have been beefing up output to take advantage of healthy profit margins. A glut of cheap Chinese steel driven by the ramp up in output amid weak domestic demand has put downward pressure on both Chinese and global steel prices. China’s output is expected to go up in the coming months as Beijing has lifted production restriction (aimed at curbing pollution during the winter months) across most cities. This may put further pressure on steel prices.

  • The industry faces risks emanating from trade tensions and economic cooling in China, the world’s top consumer of steel. The trade war has taken a huge toll on China as reflected by its tepid economic indicators. A slowdown in steel demand in that country amid sluggish economic conditions pose problems for steel producers. Signs of weakness across the country’s major steel end-use markets — construction and automotive — as reflected by a slowdown in real-estate investment growth and falling car sales have clouded steel demand outlook.

  • The 25% tariff on steel imports, which the Trump administration levied last year, has provided a reprieve to U.S. steel producers, which long struggled to cope with a tide of subsidized foreign imports. The tariffs are driving production capacity of U.S. steel producers amid declining imports. Leveraging strong cash flows, a number of U.S. steel producers are investing heavily to beef up production capabilities and upgrade facilities. The tariffs have also provided a boost to U.S. steel prices, giving American steel makers more pricing power. This has also provided margin benefits to U.S. steel producers. Although U.S. steel prices tracked downward in the back half of 2018 on concerns over a slowdown in steel demand in China, prices rebounded in February 2019 and have remained stable since then. While there are still uncertainties surrounding the tariffs including exemptions of countries, they should provide further boost to U.S. steel producers over the near term.