Yahoo Finance

T-Mobile (TMUS) announced a landmark strategic partnership with IPG Mediabrands (IPG). This partnership with T-Mobile Advertising Solutions creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives. The agreement will bring brands extensive benefits like omnichannel buying, and unique inventory including T-Mobile’s in-store retail media network, rideshare screens and mobile placements on T-Mobile Tuesdays. Additionally, these solutions are informed by T-Mobile’s first-party mobile data – fueling campaigns with a privacy-centric, comprehensive view of real consumer behavior.

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