AT&T Surges 24% in 6 Months: Buy, Sell or Hold the Stock?

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AT&T Inc. T has gained 23.7% over the past year compared with the Wireless National industry’s growth of 9.6%. The stock has also outperformed the Zacks Computer & Technology sector and the S&P 500 composite’s decline of 6% and 3.9%, respectively.

Price Performance

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It also outperformed its peers, such as Verizon Communications Inc. VZ and T-Mobile US, Inc. TMUS. Verizon has gained 6.3% and T-Mobile has surged 7.2% over this period. TMUS continues to enhance its network infrastructure, including 5G and fiber networks, to provide best-in-class coverage and capacity nationwide. On the other hand, Verizon is benefiting from significant 5G adoption and fixed wireless broadband momentum with premium unlimited plans.  

AT&T inched down 0.1% in the last trading session and closed at $27.61. The stock is currently trading at a 5% discount to its 52-week high. Does this pullback indicate a buying opportunity? Let’s dive in to a detailed discussion and asses best course of action for your portfolio.

Major Tailwinds for T

AT&T continues to enhance its network infrastructure, including 5G and fiber networks, to provide best-in-class coverage and capacity across the nation. The infrastructure investments position it for growth by ensuring widespread access to its services. With a customer-centric business model, AT&T is riding on the increased deployment of mid-band spectrum and greater fiber densification. An integrated fiber expansion strategy is expected to improve broadband connectivity for enterprise and consumer markets, while steady 5G deployments are likely to boost end-user experience. 

AT&T witnessed solid subscriber momentum with 290,000 post-paid net additions in the first quarter of 2025. This included 324,000 postpaid wireless phone additions. Postpaid churn was 0.83%, while postpaid phone-only average revenue per user increased 1.8% year over year to $56.56 due to improved international roaming, pricing actions, and a transition to higher-priced unlimited plans.

AT&T now expects to exceed 30 million total fiber locations by mid-2025, ahead of its year-end goal. Management aims to reach more than 50 million locations by 2029 through organic builds, the Gigapower joint venture and commercial open-access partnerships. AT&T is also rapidly exiting legacy copper network operations across most of its wireline footprint as it transitions to 5G and fiber.

AT&T is benefiting from the 5G boom. Its 5G service entails the utilization of millimeter-wave spectrum for deployment in dense pockets, while in suburban and rural areas, it intends to deploy 5G on mid- and low-band spectrum holdings. The acquisition of mid-band spectrum (C-Band) further offers significant bandwidth with better propagation characteristics for optimum coverage in rural and urban areas. AT&T believes that as the 5G ecosystem evolves, customers can experience significant enhancements in coverage, speeds and devices.