By Marc Frank and Sophia Kunthara
HAVANA/NEW YORK (Reuters) - U.S. tour operators that send Americans to Cuba are banding together to try to limit damage to business from tighter restrictions on travel to the communist-run island expected in September from the Trump administration.
U.S. President Donald Trump in June rolled back parts of Barack Obama's historic opening to Cuba, saying his predecessor negotiated a “terrible and misguided deal.”
The revised approach includes stricter enforcement of a longtime ban on Americans going to Cuba as tourists. Among changes are limiting visits to 12 existing categories of non-tourist travel and a ban on the use of hotels and other facilities owned by Cuba's military.
Cruise ships are permitted, the administration said, but not independent visits by solo travelers and families under the popular people-to-people travel category which Trump charged was being used to violate the tourist ban.
Many Americans took Trump's message to mean travel to Cuba, except on cruise ships, was again off limits, U.S. tour operators said. It is a misconception they hope to change with a trade group formed in the last month to influence the debate on Cuba and help would-be visitors navigate new rules.
“We need to share information and speak as a united voice on issues that are important to us,” said Cuba Cultural Travel's Michael Sykes, who founded the group American Tour Operators in Cuba (ATOC) that now counts more than 30 U.S. companies.
"PALL" OVER CUBA
Trump's move to roll back Obama policies introduced after the 2014 U.S.-Cuban detente has yet to have a significant impact on the number of U.S. travelers visiting the island, according to a survey of a dozen U.S. tour operators by Reuters.
But travel companies fear a hit on future demand from Trump's combative tone and regulations, with some concerned it could even spook U.S. banks that help them do business with Cuba.
“We can work with the new rules with minimal changes, but a pall has been cast over the business and that has me worried going forward,” said Steven Cox, president of Alabama-based tour operator International Expeditions, an ATOC member.
“Many American travelers are not so well informed and believe that travel to Cuba is being shut off and that just isn’t true,” he added.
Some 300,000 Americans, excluding those of Cuban descent, visited Cuba in the first six months of 2017, more than twice last year's number during the same period, according to the Cuban government. Of those, 40,000 traveled outside organized groups using online booking, tour companies estimated, the majority under the people-to-people category.