This Unloved Airline Stock Is a Great Buy Right Now

Hawaiian Holdings (NASDAQ: HA) is on track to grow its earnings per share in 2017, unlike many of its airline industry peers and despite having already boosted adjusted EPS by 68% last year. The company's earnings power has been supported by its industry-leading unit revenue performance.

Nevertheless, Hawaiian Holdings stock has lost about a third of its value since peaking in late 2016. On Tuesday, the stock dipped back below $40 following the company's investor day presentation. It now trades for just seven times earnings.

HA Chart
HA Chart

Hawaiian Airlines Stock Performance. Data by YCharts.

Hawaiian's pitiful valuation can be traced to worries about its ability to fend off competition from the likes of United Continental (NYSE: UAL) and Southwest Airlines. Yet these fears are misplaced -- which makes Hawaiian Holdings a great stock for contrarian investors to buy now.

More capacity will be worse for the competition

Back in June, United Continental announced plans to ramp up its Hawaii flying in late 2017. Hawaiian Airlines' management has acknowledged that the carrier now faces pricing pressure in some of its West Coast-Hawaii markets.

However, other airlines will be much worse off if fares continue to move lower. In every single West Coast-Hawaii market in which it competes, Hawaiian Airlines enjoys a unit revenue advantage of at least 7%. The carrier's average unit revenue premium on West Coast-Hawaii routes has reached 11%.

This revenue premium will likely grow in the next year or so. In early 2018, Hawaiian Airlines will complete a retrofit program for its A330 fleet, dramatically increasing the availability of its new lie-flat first class seats and its "Extra Comfort" premium economy seats on domestic routes. Meanwhile, Hawaiian is about to start replacing its fleet of Boeing 767s with A321neos, which will help it better match capacity with demand in smaller markets while further boosting Extra Comfort seat inventory.

Hawaiian Airlines' first A321neo, parked on the tarmac
Hawaiian Airlines' first A321neo, parked on the tarmac

Hawaiian Airlines' new A321neo fleet will help it boost unit revenue. Image source: Hawaiian Airlines.

As a result, if West Coast-Hawaii growth by United and Southwest -- and Hawaiian, for that matter -- leads to overcapacity, carriers with lower revenue production in the Hawaii market will need to retrench. This will blunt the impact of industry capacity growth on Hawaiian Airlines.

The interisland market just became way more attractive

While Hawaiian Airlines does face some legitimate short-term headwinds in the West Coast-Hawaii market, the competitive environment within Hawaii just became much more benign.