Originally published by Tara Hunt on LinkedIn: Is Video Worth the Investment?
Week after week, I get messages from people who come across my videos and articles asking me the question above: "Is video really a good investment?" I rarely, if ever give them a definitive answer, but I do go through the pros and cons of video to set up expectations.
This week's video is a list of those pros and cons. If you are on the fence about video, you should watch before you make your decision.
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Truly Social is a web series that you can share with your boss or client when they're not really "getting" social. It's also the name of my company - where we work with clients on helping them develop their own content series.
I've been working on this social stuff for over 18 years and I've been a participant in the social web since 1992. My videos (usually) come out every week ...with ~5 minute "lessons" on what are truly social practices (and what are NOT).