Want to invest in $100 oil? Read these tips and warnings from commodities legend Rick Rule before you dive in
Want to invest in $100 oil? Read these tips and warnings from commodities legend Rick Rule before you dive in
Want to invest in $100 oil? Read these tips and warnings from commodities legend Rick Rule before you dive in

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Investing in natural resources can seem daunting for those just getting started.

Whether you’re looking at lumber, oil or natural gas, the prices of these commodities can be extremely volatile. And that volatility is also reflected in the share price performance of companies that produce and process those same commodities.

So how should a novice investor approach the market of natural resources?

MoneyWise recently spoke with investing legend Rick Rule — former president and CEO of Sprott U.S. Holdings — to learn how to tackle this increasingly critical sector.

Rule thinks the raw materials space is a great place to be for the next five years due to the inflationary, interest rate and geopolitical risks the market faces. But you can’t just follow the herd.

“You're going to be a contrarian, or you're going to be a victim,” Rule says.

Let’s take a closer look at what Rule means by that.

Go against the herd

A contrarian investor deliberately goes against prevailing market trends. They buy when most investors are selling, and sell when others are buying.

It’s a strategy a lot easier said than done: When the price of an asset plunges, you simply don’t know where the floor is. But according to Rule, being contrarian is particularly important when it comes to investing in natural resources.

“The cure for low prices in commodities is always low prices,” he says, pointing to oil as an example.

When crude was trading at $20 a barrel at the onset of the COVID-19 pandemic, producer costs were roughly $50 to $60 a barrel on average. So by producing 70 million barrels a day, the industry was taking daily losses of $2 billion.

As a result, producers couldn’t even maintain sustaining capital investments while new projects were certainly out of the question.

“If you don't continually reinvest in a business, where the only guarantee is depletion, you lose the ability to produce,” Rule says.

But as we’ve clearly seen, it's those low prices that have led to constrained supply and increased demand. Oil prices are now at over $100 a barrel, translating into big profits for contrarians who loaded up on the cheap.

“Markets are messy, but markets always work.”

Pick the right bargains

Of course, not all beaten-down assets are guaranteed to turn around. Shares of embattled BlackBerry, for example, plunged from over $147 apiece in June 2008 to around $10 in 2012. Today, they're trading at $5.88.

So what should investors pick up if they want to take a contrarian approach? Rule’s answer is simple: Consider things that we can’t live without.