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The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Drivers and Restraints

Strong Demand for Protein-Rich Diet to Nurture Industry Progress

The rising demand for a protein-rich diet is expected to foster the demand for whey protein. The rising popularity of ready-to-cook meals and packaged foods leads to high-quality protein foods. Further, growing chronic illnesses are expected to boost the demand for the product from the population. Also, the rising per-capita spending and adoption of healthy lifestyles may bolster the product’s consumption. In addition, the rising demand for sports supplements from athletes and gym enthusiasts can drive the whey protein market growth.

However, the strong demand for plant-based protein may hinder the market’s progress in the coming years.

Regional Insights

Rising Awareness Regarding Easy Usability and Convenience to Boost Growth in North America

North America is expected to dominate the whey protein market share due to rising awareness regarding easy usability and convenience. The market in North America stood at USD 3.73 billion in 2021 and is expected to gain a huge portion of the global market share. Further, evolving consumer preferences and tastes may boost the product demand. These factors may propel industry growth.

In Europe, increasing trends of preventive healthcare, rising emphasis on healthy living, and growing demand for protein supplements may foster the product’s demand. In addition, the adoption of proteins in naturally and synthetically derived foods may propel market growth.

In Asia Pacific, the rising domestic demand and exports for dairy-based products, such as whey and casein, may foster market development.

Competitive Landscape

Companies Announce Acquisition Strategies to Reinforce their Stance

Prominent companies operating in the market announce acquisition strategies to reinforce their market position globally. For example, Saputo Inc. declared two acquisitions in the value-added and dairy alternatives segment. The company invested nearly USD 146.94 million and acquired Wisconsin Specialty Protein, LLC’s Reedsburg facility. It produces value-added ingredients such as whey, goat, organic lactose, and others. This acquisition may enable the company to reinforce its market stance globally. Furthermore, companies adopt product launches, mergers, partnerships, and research and development strategies to boost their annual revenues.

Key Industry Development:

• May 2021: Hilmar Cheese Company announced strategies for developing a new top-of-the-line whey protein and cheese processing plant in the U.S.

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Detailed Table of Content:

• Introduction

  • Research Scope

  • Market Segmentation

  • Research Methodology

  • Definitions and Assumptions

• Executive Summary

• Market Dynamics

  • Market Drivers

  • Market Restraints

  • Market Opportunities

  • Emerging Trends

• Key Insights

  • Overview of the Parent/Related Markets

  • Industry SWOT Analysis

  • Supply Chain and Regulatory Analysis

  • Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions

  • Qualitative Analysis Related to COVID-19

    • Impact of COVID-19 on the Market

    • Supply Chain Challenges amidst Pandemic

    • Potential Opportunities due to this Global Crisis

• Global Whey Protein Market Analysis, Insights and Forecast, 2018-2029

  • Key Findings / Summary

  • Market Size Estimates and Forecast

    • By Type

      • Concentrate

      • Isolate

      • Others

    • By Application

      • Food & Beverages

      • Animal Feed

      • Others

    • By Region

      • North America

      • Europe

      • Asia Pacific

      • South America

      • Middle East & Africa

TOC Continued…!

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Dairy Market Size, Share & Industry Analysis, By Product Type (Fluid Milk, Flavoured Milk, Drinkable Yogurt, Cheese, Ice-Cream, UHT Milk, Milk Powder, Others), By Distribution Channel (Specialty Retailers, Hypermarkets/Supermarkets, Convenient Stores, Online Channels, Others) Others and Regional Forecast, 2022-2029

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