Why Being Grounded for Months Was the Best Pandemic Outcome for This Airline
Why Being Grounded for Months Was the Best Pandemic Outcome for This Airline
Why Being Grounded for Months Was the Best Pandemic Outcome for This Airline

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For five months, Copa Airlines barely flew, operating a smattering of humanitarian and cargo flights. Panama’s national government demanded it, barring any airline from flying international flights.

Copa, which has just one domestic route, is back in business, but only in a small way. Thanks to Panama Government Executive Decree No. 300, Copa is launching limited flights to New York, San Jose, Costa Rica, Santo Domingo, Dominican Republic, and Quito and Guayaquil in Ecuador. Assuming it goes OK, the government should allow more flights next month.

Only Panamanian citizens will be able to get off in Panama City, but passengers can transfer at the airline’s hub at Tocumen International Airport to make connections between North and South America. (At least among the countries that are open; several South American countries have not opened their borders to all travelers.)

U.S. airlines have argued they must fly as much as the market allows, saying they need cash generated from fare sales to keep their businesses running. But what about Copa? If the airline has effectively not flown for five months, shouldn’t it be in dire financial straits?

Not exactly. Despite flying only 86 cargo and humanitarian operations in the second quarter, Copa actually did all right, compared to other airlines. The company, listed on the New York Stock Exchange, posted a net loss of $386 million, or $114.6 million excluding special items, such as costs from permanently grounding certain fleet types.

“Though clearly a brutal quarter, Copa was one of the few airlines to exceed our expectations both mathematically and otherwise,” Hunter Keay, an analyst at Wolfe Research, wrote in a report.

What’s the Secret?

Before the pandemic, Copa was arguably one of the world’s most boring airlines. It consistently made money — this past quarter marked its first loss in 20 years — but it preferred slow and steady over flashy.

Its CEO, Pedro Heilbron, has run the company since 1988, and he didn’t like to take unnecessary risks. As other airlines expanded fleets and route networks, Copa kept its simple strategy, flying only narrowbodies, only within the Americas. Heilbron understood his airline’s strength was its location, with Panama perfectly placed between North and South America to capture connecting passengers.

Consumers may have found better options between, say, Miami and Buenos Aires. But if they wanted to go from Orlando to Barranquilla, Colombia, Copa probably was their best choice.

“Panama has been our success story for so many years in the region,” Peter Cerda, regional vice president for the Americas at IATA, the global airline trade group, told Skift Airline Weekly. “They’ve been more successful, probably, even than their North America counterparts on really connecting North and South America.”