Why Future Bright Holdings Limited’s (HKG:703) ROE Of 1.8% Does Not Tell The Whole Story

In This Article:

I am writing today to help inform people who are new to the stock market and want to start learning about core concepts of fundamental analysis on practical examples from today’s market.

Future Bright Holdings Limited (HKG:703) delivered a less impressive 1.8% ROE over the past year, compared to the 6.9% return generated by its industry. An investor may attribute an inferior ROE to a relatively inefficient performance, and whilst this can often be the case, knowing the nuts and bolts of the ROE calculation may change that perspective and give you a deeper insight into 703’s past performance. I will take you through how metrics such as financial leverage impact ROE which may affect the overall sustainability of 703’s returns.

Check out our latest analysis for Future Bright Holdings

What you must know about ROE

Firstly, Return on Equity, or ROE, is simply the percentage of last years’ earning against the book value of shareholders’ equity. For example, if the company invests HK$1 in the form of equity, it will generate HK$0.018 in earnings from this. Generally speaking, a higher ROE is preferred; however, there are other factors we must also consider before making any conclusions.

Return on Equity = Net Profit ÷ Shareholders Equity

ROE is assessed against cost of equity, which is measured using the Capital Asset Pricing Model (CAPM) – but let’s not dive into the details of that today. For now, let’s just look at the cost of equity number for Future Bright Holdings, which is 17.8%. This means Future Bright Holdings’s returns actually do not cover its own cost of equity, with a discrepancy of -16.0%. This isn’t sustainable as it implies, very simply, that the company pays more for its capital than what it generates in return. ROE can be split up into three useful ratios: net profit margin, asset turnover, and financial leverage. This is called the Dupont Formula:

Dupont Formula

ROE = profit margin × asset turnover × financial leverage

ROE = (annual net profit ÷ sales) × (sales ÷ assets) × (assets ÷ shareholders’ equity)

ROE = annual net profit ÷ shareholders’ equity

SEHK:703 Last Perf September 26th 18
SEHK:703 Last Perf September 26th 18

Basically, profit margin measures how much of revenue trickles down into earnings which illustrates how efficient the business is with its cost management. The other component, asset turnover, illustrates how much revenue Future Bright Holdings can make from its asset base. Finally, financial leverage will be our main focus today. It shows how much of assets are funded by equity and can show how sustainable the company’s capital structure is. Since ROE can be inflated by excessive debt, we need to examine Future Bright Holdings’s debt-to-equity level. At 34.2%, Future Bright Holdings’s debt-to-equity ratio appears low and indicates that Future Bright Holdings still has room to increase leverage and grow its profits.