Xebra Brands Announces Non-Brokered Private Placement and Concurrent Debt Settlement

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Xebra Brands Ltd. ("Xebra" or the "Company") (CSE:XBRA)(OTCQB:XBRA)(FSE:9YC0), a cannabis company, announces that it intends to complete a non-brokered private placement in the aggregate amount of up to 3,000,000 units of the Company (each, a "Unit") at a price of $0.05 per Unit for gross proceeds of up to $150,000 (the "Offering").

Each Unit will consist of one common share of the Company (a "Common Share") and one-half of one Common Share purchase warrant (a "Warrant"). Each Warrant will entitle the holder thereof to acquire one Common Share (a "Warrant Share") at an exercise price of $0.10 per Warrant Share at any time for a period of twenty-four (24) months following the closing of the Offering.

The Company also announces that it intends to settle up to a total of $450,000 (the "Debt") of accrued liabilities for fees and expenses owed to certain officers, directors, consultants and service providers of the Company (the "Debt Settlement"). The Company expects to settle the Debt by issuing up to a total of 9,000,000 Common Shares at a deemed price of $0.05 per Common Share. The board of directors and management of the Company believe that the proposed Debt Settlement is in the best interests of the Company as it allows the Company to preserve its funds for operations and continued growth opportunities.

It is expected that the closing of the Offering and the Debt Settlement will be on or about January 30, 2025, or such other date or dates that Xebra may determine. The net proceeds to be received by the Company from the Offering are intended to be used for general corporate and working capital purposes.

The Offering and the Debt Settlement are subject to the receipt of all regulatory approvals, including the approval of the Canadian Securities Exchange.

Certain directors and officers of the Company (the "Insiders") are expected to participate in the Offering and the Debt Settlement. Accordingly, the issuance of Units under the Offering and Common Shares under the Debt Settlement to the Insiders will constitute a "related party transaction" as such term is defined under Multilateral Instrument 61-101 - Protection of Minority Security Holders in Special Transactions ("MI 61-101"). Xebra expects to rely on exemptions from the formal valuation and minority shareholder approval requirements provided under MI 61-101 pursuant to section 5.5(b) and section 5.7(1)(b) of MI 61-101.

The securities issued under the Offering have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and were not to be offered or sold in the United States absent registration or an applicable exemption from the registration requirements. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in the United States or in any other jurisdiction in which such offer, solicitation or sale would be unlawful.