MIAMI, FLORIDA / ACCESS Newswire / April 22, 2025 / True luxury speaks softly. It doesn't chase attention or compete with noise. It embodies quiet confidence-refined over centuries through craftsmanship, patience, and an uncompromising commitment to excellence. European craftsmanship is evident in the curves of hand-formed leather, the precise tension of a perfectly stitched seam, and the subtle irregularities that signify something crafted rather than mass-produced. It's more than a technique; it's a blend of memory, emotion, culture, and pride-all embedded within the material itself.
That pedigree must be protected-especially in markets relentlessly flooded with lookalikes and fast-moving replicas. Heritage alone is not a formidable defense to distinguish the authentic from the imitation. Today's fraudsters leverage technology to their advantage, giving them an upper hand in duping even the best-trained eyes to distinguish fact from fiction. Not anymore-at least to those paying attention.
SMX (NASDAQ:SMX) is providing the technology and tools, stepping in not as a disruptor, but as a subtle yet impenetrable force, for preservation. Utilizing invisible chemical markers and a blockchain-backed verification system, SMX avoids resorting to loud branding or confrontational tactics against counterfeit products. Instead, it embeds truth permanently into the very fibers of craftsmanship.
Old-School Logic, High-Tech Defense
Don't misunderstand. This isn't a replacement for skill or tradition. It's a respectful amplifier of it. When legacy meets technology, the result isn't contradiction- it's continuity. Consider SMX as old-school in protecting brand legacy, firmly believing that proof is still the most honored signature. Not metaphorically, but literally. Every item with SMX's solution is invisibly marked with a permanent fingerprint-one that can't be removed, duplicated, or forged. These aren't barcodes slapped on tags. These are molecular-level identities fused into the product, becoming part of its origin story.
In the process, these immutable markers protect centuries of legacy and brand reputation, ensuring that an item is made by the right hands, with the right materials, through the right process. In other words, SMX turns an unspoken promise of authenticity into verifiable truth. The best part is that now a customer can scan an item-and not just guess or hope-but know where it came from, how it was made, and what it's made of. No myths. No rumors. Just proven origin.
This matters more than ever in a time when consumers expect uncompromising transparency. They want to know that their purchase, or investment, is authentic and carries intrinsic value beyond price. SMX transforms that desire, perhaps even demand, into reality, giving every customer and brand associate access to the entire narrative of a product's journey-from raw material to luxurious apparel to masterpieces.
Verification Provides More Than Peace of Mind
And that verification isn't just about peace of mind. It protects the value of the item and the brand. That's critical in today's connected markets. Why? Because in a world of growing resale markets, provenance is more than distinction; it's capital. Proof literally becomes power. To leverage it, SMX empowers luxury brands to protect their creations from counterfeits and enhance their long-term value in the eyes of discerning collectors and new generations of buyers.
This is where the quiet confidence of ‘Yes, we prove it. Unmistakably ours.' comes into play. It's not a slogan-it's a philosophy. It reflects a new standard in luxury- one where the past and future coexist, where legacy is respected and protected by technology, and where every stitch, grain, and contour can be traced to its rightful origin.
With that, the artisan's touch isn't just felt-it's verified. No longer needing to rely solely on heritage branding or institutional reputation, they now have a partner in SMX who brings a new and incorruptible layer of legitimacy. The craftsmanship remains as human as ever. But the story of that craft is now sealed in digital permanence.
Tradition, Protected by Transparency
Indeed, there's something poetic about this fusion. Once protected by secrecy and tradition, age-old practices are now safeguarded by transparency and technology. What once relied on trust is now fortified and supported by truth. That assurance doesn't diminish the mystique of luxury-it enriches it. Because knowing the brand story doesn't make the product less magical-it makes it more meaningful.
The future of authenticity is not about suspicion. It's about celebration. SMX invites the world into a future where every luxury item tells a story of care, skill, and truth-etched invisibly but proven undeniably. In a world learning to value what's real again, quiet confidence isn't just a style-it's a statement. And SMX makes it undeniable.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward Looking Statements: The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
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SOURCE: SMX (Security Matters) Public Limited
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