L'azurde Company for Jewelry, together with its subsidiaries, engages in manufacturing, forming, and forging golden wares, jewelry, precious stones, and golden alloys. It operates in Wholesale and Retail segments. The company also distributes glasses, watches, men and women accessories, pens, perfumes, and leather products; and exports gold wares, alloys, and silver. In addition, it engages in manufacturing and trading of gold jewellery, as well as trading of gold and silver products, pearls, and precious stones. It primarily operates in the Kingdom of Saudi Arabia, Egypt, the United Arab Emirates, Kuwait, the Sultanate of Oman, and Qatar. The company sells its products under the L'azurde, Instyle, Miss L', and Waves brands. The company was founded in 1980 and is based in Riyadh, Saudi Arabia.