True Data Inc. operates a big data platform that develops and provides consumer data and purchasing behavior analysis solutions in Japan. The company offers POS/ID-POS and purchasing behavior analysis solutions for consumer goods manufacturers, and retail and other industries. It also provides Eagle Eye, an purchasing behavior analysis tool that offers insight into real consumption; Dolphin Eye, a cloud-based service that displays data, which can be used in purchasing trends; POS/ID-POS Analysis Dashboard, which provides systems and BI tools that enable consumer goods manufacturers to make the most of the POS/ID-POS data; and conducts various surveys and analyses. In addition, the company offers Shopping Scan, a data marketing platform that combines data transformation functions, data lakes, AI, and POS/ID-POS analysis tools; Urecon, a data marketing dashboard; and KURASHI AI, a service that provides AI to analyze marketing data related to daily life. Further, it conducts seminars. The company was formerly known as Customer Communications Ltd. True Data Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.