Beverage Brands Are Moving From Flavor to Function and It's Paying Off for Investors
Equity Insider News Commentary – Millennials and Gen Z are driving a generational shift in what we drink, as they're choosing gut health, brain clarity, and recovery benefits over empty refreshment. They're shifting from regular sugary soft drinks to one of the hottest beverage consumer trends, dubbed functional beverages, in a market expected to reach US$339.6 billion by 2030, according to Zion Market Research. With that kind of momentum, it's no surprise that more public companies are moving i