Chickens are becoming 3rd most popular pet: Tractor Supply CEO

In This Article:

Tractor Supply Company (TSCO) is expecting high demand for its live chick and chicken sales through the chain's Chick Days promotions.

Tractor Supply Company CEO Hal Lawton talks about his company's chicken sales as rising egg prices have been a concerning economic indicator throughout 2025.

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00:00 Speaker A

You guys have these chick days promotions, where you're selling baby chicks. We've talked about eggs a lot. Everybody's talking about eggs a lot in terms of the price. What have you guys seen in terms of demand for those chicks, you know, this year compared to last year, the last few years, because of that?

00:20 Speaker B

Yeah, I'd start by just saying more broadly on it. Chickens, uh, are really becoming the third pet of, of, uh, in the backyard. Nearly one in five of our customers, and we have 40-ish million customers, nearly one in five of our customers raises chickens now. Uh, and that's been growing over the last handful of years. Uh, and we, as you know, we sell live birds in our stores, we've got a huge poultry department in our stores, we sell chicken coops, we sell all things you need to raise chickens and care for your chickens. Uh, this year has been another, uh, record year for us. We'll sell a record number of live birds, we'll sell a record number of poultry feed, we'll sell a record number of coops. It is a, is a big year as well. I think part of it's just the overall wave that's occurring on that, in that category, and in that, uh, that animal species. And then some of it was also driven by the concern of egg prices and folks just kind of getting into the, uh, getting into the category. But even as egg prices have come down, uh, we've not seen any slowing down in, in the category and in the business.