SINGAPORE / ACCESSWIRE / December 21, 2023 / SINGAPORE / ACCESSWIRE / December 21, 2023 / Criterion Global, a leading independent international media agency, proudly celebrates the fifth anniversary of its Singapore office, opened in late 2018. This milestone for Criterion Global's third global hub reflects the agency's success in enabling global growth through international media buying
Five Years of Growth and Achievement:
Since its inception in 2018, Criterion Global's Singapore office has served as headquarters for the Asia-Pacific region. At the forefront of international media planning and buying, the team, led by Charmaine Low, delivers groundbreaking strategies and results for a diverse clientele including global agricultural and commodity exports, institutional investors, finance and fintech brands, energy investment, travel and hospitality, tech startups and much more.
The office has played a pivotal role in bolstering the agency's reach in Asia-Pacific, contributing significantly to its global expansion and enhancing its capabilities in paid media services. From Singapore, the firm has led client media buying services covering Malaysia, Indonesia, Australia, Hong Kong, China, as well as growth in Korea and Japan.
The Singapore office has distinguished itself as a hub for innovation and creativity for work in award-winning campaigns recognized in 2021, 2022, as well as 2023 by the Go Global Awards, Festival of Media, and more. Leveraging the dynamic and diverse market of Singapore, the team has developed unique approaches to media planning and buying, setting new standards within the industry.
Contributions to Local and Regional Markets:
Criterion Global's Singapore office has not only served international clients but has also deeply engaged with the local and regional markets. This approach has fostered strong relationships and a nuanced understanding of the cultural and economic landscape, essential for the success of their media campaigns.
Looking to the Future:
As Criterion Global celebrates this significant anniversary, the Singapore office is poised for even greater achievements with record-setting demand for media buying services specifically in the Singapore office.
An In-Demand Strategic Hub
In the dynamic landscape of Southeast Asia, Singapore stands as a key economic powerhouse for Criterion Global clients. From this office, we've led Singapore advertising as well as campaigns stretching across Southeast Asia and across APAC. 2 key reasons for reasons for continued bullishness in Singapore advertising demand, and demand more broadly in the region: