SANTA ANA, CA / ACCESSWIRE / April 8, 2022 / When brands, individuals, or organizations use social media, they leave a "social media footprint." This is mostly due to the increased presence of platforms like Twitter, Facebook, LinkedIn, and Instagram, in our lives. Companies have to use these channels when promoting their brand, cultivating their reputation, and directly communicating with a broader consumer audience. Founder of an innovative media agency, Go Ads, Nick Kohlschreiber discusses the importance of a social media footprint for brand and reputation management and the ways companies can maximize and improve their online presence.
At the start of 2022, social media had an estimated 4.62 billion users globally, making these platforms a unique space for businesses to connect with their existing and potential customers. Not only does a social media footprint provide worldwide reach, but it is also highly cost-effective. According to personal finance website ValuePenguin, maintaining a strong web presence may even get a person approved for a business loan. Small business lenders such as Kabbage look into a company's social media data when evaluating a loan application. Corporations around the globe are rushing to build up their presence on social media platforms such as Facebook, Snapchat, Instagram, Twitter, and Pinterest in order to promote their brand and to develop strong foundational footprints. In this rush, what often remains forgotten is the importance of managing and maintaining the content that shapes the brand's reputation. Social media footprint, the trail that companies leave behind through various online channels - whether through a tweet proclaiming a political stance, an unanswered client request, or a controversial image - could become a disadvantage over time if not managed carefully.
Nick Kohlschreiber further notes that there are some crucial aspects to consider for maximizing a social media footprint. Posting content is more effective when the timing is calculated based on the hours when a target audience is most active online and when the content is customized according to the format of a particular social media platform. Different platforms require distinct formats, and it is critical to pick the ones best suited to engage users and to promote content sharing. The employment of trending and industry-related hashtags helps to expand an audience and further promote a brand or message. It is important to deliver genuine, high-quality content that humanizes the brand and reflects its vision while maintaining a neutral tone and refraining from controversial subjects.