(A still shot from the American Petroleum InstituteAmerican Petroleum Institute)
The American Petroleum Institute just ran a Super Bowl ad for the first time — and many people weren't happy about it.
The ad, which USA Today previously reported had the opening line of "This ain't your daddy's oil," focused on petroleum being utilized outside of the gas pump in products like paint, heart valves, and lipstick.
USA Today's Bill Loveless predicted the ad, which reportedly cost up to $5 million, would be controversial.
"While the industry’s critics may complain that the 30-second spot during Super Bowl LIoverlooks the long-term risks to the environment of carbon emissions from fossil fuels, API sees it as delivering a critical message to consumers," Loveless wrote.
The group has been lobbying President Donald Trump to ease regulations on the industry.
When the ad aired, many people reacted with anger on social media. A small sampling:
Some defended the ad and lauded its creativity:
Here's the ad: