Analysts who predicted Celsius stock surge revamps target

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When John Fieldly signed off from a recent call with analysts, the chairman and chief executive of Celsius Holdings  (CELH)  told everyone to "stay healthy and live fit."

All right, perhaps it's not quite up there with Mr. Spock's "live long and prosper" routine, but it was a logical choice of words that included the energy-product company's "Live Fit" tagline and capped off Celsius' presentation.

Celsius, which makes the Essential and Vibe drinks and Fast energy bars, reported fourth-quarter earnings of 17 cents a share on revenue of $347.4 million. Analysts surveyed by FactSet were calling for earnings of 16 cents a share on $331.5 million in revenue.

A year earlier, Celsius had posted a loss of 12 cents a share on $178 million in sales.

"Celsius had a stellar 2023 fourth quarter, the best earnings year in our company’s history," Fieldly said during the March 1 call. Revenue for the year doubled to around $1.3 billion. "Celsius is now truly a $1 billion brand," he declared.

Analysts see big things for Celsius Holdings<p>amazon&period;com</p>
Analysts see big things for Celsius Holdings

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Celsius: Big deal with PepsiCo

Wedbush analysts Gerald Pascarelli and Antoine Legault have been pretty hot for Celsius and have cheered the company's meteoric rise.

In March 2023, when the company was trading for about $25 a share, they added Celsius to Wedbush's Best Ideas List, a selection of analysts’ favorite stocks in such industries as retail, technology, and financial services.

At the time, Pascarelli and Legault noted the company's partnership with PepsiCo  (PEP) , which had been announced the year before. The Purchase, N.Y., soft-drinks-and-snacks giant had invested $500 million into Celsius, Boca Raton, Fla.

Related: Goldman Sachs’ analysts weigh in on Tesla, EV election risk

With the Pepsi deal, the analysts said, Celsius was entering 2023 "well-positioned with numerous levers to drive further growth and scale, which also come with the prospects for better profitability.”

Recent share weakness, they said then, was "simply not indicative of fundamental performance.”

It's been a year now. At last check, Celsius was trading at $84 a share, and Pascarelli and Legault are back again.

On March 4, the analysts reiterated their outperform rating and boosted their price target to $90 from $75.

They described how Celsius is trading currently at all-time highs. The shares are up 45% year-to-date, compared with the 7.7% rise in the S&P 500. Celsius has risen 65% over the past month alone, they said.

Sounds good, especially if you're an investor.