Apple (NASDAQ: AAPL) is the largest publicly traded company in the U.S. stock market, and the tech giant is well-known for its emphasis on superlatives. From product releases to stock buybacks, Apple aims to make the biggest splash it can, and that strategy has served the company well over its history.
One area in which Apple made a big impression was with its most recent stock split in 2014. By making a bigger than usual move with its split decision, Apple dramatically reduced its share price, making it a much easier decision for the overseers of the Dow Jones Industrial Average (DJINDICES: ^DJI) to invite the iPhone pioneer to join its ranks. Since then, Apple stock has climbed significantly, and some wonder if another stock split would be appropriate even as the company's market capitalization approaches the $1 trillion mark. Below, we'll work through the thought process that Apple might use to consider a stock split in 2018.
When has Apple done stock splits before?
Here's when Apple has split its stock in the past:
| Effective Date of Split | Split Ratio | 100 Shares in 1986 Would Now Be: |
|---|---|---|
| June 16, 1987 | 2 for 1 | 200 shares |
| June 21, 2000 | 2 for 1 | 400 shares |
| Feb. 28, 2005 | 2 for 1 | 800 shares |
| June 9, 2014 | 7 for 1 | 5,600 shares |
Data source: Apple investor relations.
When you look at what has seemed to prompt Apple to do stock splits in the past, a pattern seems to emerge initially. In 1987, the stock had climbed to about $80 per share before the tech company made its stock split, sending the share price into the $40s following the move. By 2000, Apple's shares had once again approached triple digits, prompting the next 2-for-1 move. Then, 2005's split came as Apple approached new record highs, again trading in the $80 to $85 per share range.
After 2005, Apple adopted a new approach. Even though the stock climbed into the triple digits by 2007, the company didn't use its previous playbook and instead allowed its shares to continue to appreciate. Despite dramatic volatility both before and during the financial crisis in 2008 and 2009, Apple quickly rebounded and soared to as much as $700 per share.
What made Apple finally split one last time
At the time, Apple's decision not to split didn't look as odd as it might have in the past. The trends for stock splits had changed dramatically, and many of Apple's most important peers had used similar strategies in choosing not to make stock splits. Changes in the way investors bought and sold shares made it less important for Apple and other companies to do stock splits in order to sustain trading liquidity.